Fuel Your Digital Marketing Results

Join us for our upcoming webinars, providing you with sophisticated search and social marketing strategies to increase your digital marketing ROI.


Capture & Convert During Peak Periods

Convince & Convert Webinar
Thursday, November 9, 12:00 – 12:45 pm ET
What’s on all marketers’ holiday wish list? Better business results.

Brands are under tremendous pressure to drive performance during the critical holiday period. That’s where we come in. On November 9th, Catalyst and Invesp are joining forces to help you increase your website traffic and maximize your conversion rates to make this holiday season one for the record books.

You’ll leave this webinar with the following learnings:

  • Strategies for improving your website visibility and traffic through innovative SEM tactics and optimizations, including how to use sitelinks and ad copy for promotional deals and countdowns
  • How to incentivize visitors who land on your website to convert right away
  • Lots of holiday season conversion optimization case studies

Speakers: Cara deBeer, Paid Search Director, Catalyst; Ayat Shukairy, Co-Founder, Invesp

A link to the webinar recording will be posted here soon.


Search & Social Integration: A Toolkit for Getting Started

Digital Marketing Toolkit
Thursday, September 28, 1:15 – 2:00 pm ET
ROAS can increase by a whopping 30% when search and social efforts align. So, why haven’t more brands integrated search and social yet? You’re probably thinking because it’s easier said than done. And you’re right, it’s no easy feat! We know that integrating search and social involves countless operational hurdles and organizational barriers.  Let us make it easier by providing actionable tips to kick-start your integration efforts. From integration case studies to strategies for securing management buy-in, we’ll provide a toolkit for effective search and social integration to ignite greater marketing results for your brand.

You’ll leave this webinar with:

  • Specific real-world examples of how marrying search and social efforts can transform your bottom line
  • Tips for building business cases to support search and social integration
  • Quick and easy ways to test search and social integration to prove its value, including ideas on how to coordinate between channels to heavy-up in SEM based on real-time social trends;
    analyze social conversations to develop relevant on-site content and for search ads; and find new audiences based on search click volume

Speaker: Kieley Taylor, Managing Partner, Global Head of Social, GroupM

VIEW THE SLIDES


The New 1+1=3: Using Search to Amplify TV Buys

Using Search to Amplify TV Campaigns
Thursday, August 3, 1:15 – 2:00 pm ET
The concept of a “channel” is rapidly becoming obsolete. Consumers simply want to consume content they want, when they want it, and on whatever device they choose. As marketing budgets shift from traditional to digital, finding ways to amplify and extend traditional TV with search can make the difference in a successful marketing campaign.

Join Catalyst and Bing for a joint webinar highlighting insights gained from new industry research that illustrates the potential for improved business results through integrated online and offline campaigns, with specific guidelines on how to use paid search to amplify TV campaigns.

Speakers:

  • Itir Aloba-Curi, Insights Director for the Advertiser Analytics and Insights Team, Microsoft
  • Kerry Curran, Sr. Partner, Managing Director, Marketing Integration, Catalyst/GroupM

VIEW THE RECORDING