Paid Search Management
Maximize Paid Search’s Impact on Your Brand & Business
Learn how Catalyst combines technology with advanced paid search strategies and audience insights to achieve and surpass enterprise brand’s business goals.
Supported by our audience-first planning, premier industry partnerships, and advanced analytics, Catalyst’s paid search management leverages audience and media intelligence to maximize business growth for brands.
- End-to-End Management
- Traditional & Non-Traditional Engines
- Premier Partnerships
- Advanced Reporting and Data/Analytics
Catalyst’s paid search management includes full planning, strategy, activation, optimization, and measurement capabilities. We create the foundation and infrastructure for efficiency and scale, positioning brands for continued success.
Traditional & Non-Traditional Engines
We activate across traditional and non-traditional search channels, including global search engines and regional platforms alike.
As part of GroupM, Catalyst is a premier partner of today’s top search platforms. Our paid search management services help clients remain on the leading edge of industry access with unique opportunities for bespoke education, pilot/alpha/betas, co-developed tools, and much more.
Advanced Reporting and Data/Analytics
Catalyst’s FUSION offers single point of access for paid search reporting and insights while fueling channel integration and enhancing collaboration among teams, channels, and stakeholders.
Delivering Customized Data Analytics to Fuel a 66% Increase in Revenue
Explore how Catalyst developed a custom analytics solution for our client, solving complex data challenges and enabling optimizations towards true revenue for the brand’s U.S. paid search campaigns.
Our Philosophy & Approach
Audience Focused Approach
We take an audience focused approach to paid search. We prioritize relevancy in the moment and funnel, and not just on the channel or platform. Audience insights, brand goals, and consumer demand drive our approach.
Full-Funnel Search Behavior
Search is a behavior that takes place throughout the entire consumer lifecycle. We approach search as a full-funnel strategy versus a solely lower funnel tactic. We prioritize high-quality customer acquisitions and overall brand health and brand/product awareness.
Search Goes Beyond Keywords & Traditional Search Engines
Search is more than keywords and text. We leverage audiences, visuals, and non-traditional search engines to fully capitalize on paid search opportunities.
Integration Drives Results
We prioritize search engine product integration, audience focused search strategy, and automation to maximize business growth through paid search.
“So much goes into building a truly integrated team, more than we probably even understand, but Catalyst made it look easy, and the tighter cross-channel integration is delivering great results.”
– Fortune 500 Advertiser
Interested in More than Paid Search Management?
Discover how you can achieve greater performance through an integrated and cohesive omnichannel performance marketing strategy.