Paid Search Management
Our Philosophy & Approach
Audience Focused Approach
We take an audience focused approach to paid search. We prioritize relevancy in the moment and funnel, and not just on the channel or platform. Audience insights, brand goals, and consumer demand drive our approach.
Full-Funnel Search Behavior
Search is a behavior that takes place throughout the entire consumer lifecycle. We approach search as a full-funnel strategy versus a solely lower funnel tactic. We prioritize high-quality customer acquisitions and overall brand health and brand/product awareness.
Search Goes Beyond Keywords & Traditional Search Engines
Search is more than keywords and text. We leverage audiences, visuals, and non-traditional search engines to fully capitalize on paid search opportunities.
Integration Drives Results
We prioritize search engine product integration, audience focused search strategy, and automation to maximize business growth through paid search.
“So much goes into building a truly integrated team, more than we probably even understand, but Catalyst made it look easy, and the tighter cross-channel integration is delivering great results.”
– Fortune 500 Advertiser