You can have the best data and most sophisticated tools, but it doesn’t mean anything without great people. Fortunately, at Catalyst, we have no shortage of great people. From Search Associates to Search Directors, and from Project Managers to Managing Partners, each member of the Catalyst team is committed to maximizing client business results and making Catalyst a world-class agency. Read our Employee Spotlight series to meet some of the team members responsible for making Catalyst an all-star agency partner and a great place to work.
Name: Stephanie Atocha
Title: Manager, Organic Search
How long have you worked at Catalyst: I have worked at Catalyst for 3 and a half years.
How long have you worked in the Digital/Search/Social/SEO landscape and what type of clients have you worked with? I have worked in SEO since I graduated college in 2016. I started at a smaller agency working on more local clients such as hospitals and colleges and since moving to Catalyst, I have worked with clients in different industries including pharma, ecommerce, and B2B.
How did you get your start in digital/SEO/paid search/paid social? I attended a lecture in college where there was a guest speaker who worked at a digital marketing agency, and I reached out after to see if they had any openings for graduates because it sounded interesting, and the rest is history.
What do you like most about working at Catalyst? My favorite part about working at Catalyst is that there are so many opportunities to learn, grow and succeed. Everyone who works here is incredibly smart, hardworking, and willing to help. Being a part of GroupM gives you access to professional development opportunities across the global network, as well as the opportunity learn from a multitude of people, perspectives and disciplines to focus on what really matters to you.
What has been your greatest achievement or success in Digital/Paid Search/Paid Social/SEO at Catalyst? One of my greatest achievements has been being involved in a partnership expansion between our agency team and the client. The client really values the work we are doing, and this has opened the door to work on their other sites and in additional markets. It is really awesome to see the work you are doing produce great results and a happy client!
In your opinion, what is the most important Digital/Paid Search/Paid Social/SEO trend or change for 2022? User intent. I think understanding search intent is going to be crucial. Google is getting better and better at understanding just what the user is looking for and satisfying user intent is a primary goal for Google. When you understand what the user is searching for, you can provide them with the answers to their questions. Traditional Google ranking factors such as backlinks will still matter, but if your page isn’t satisfying search intent, it is not going to rank.
If you had to give one recommendation to an advertiser who wants to use paid search or social marketing to achieve business results, what would it be? When optimizing a site for SEO, don’t be afraid to put yourself in the shoes of the user. When you look at a page are all your questions answered? Does the language sound natural? Does the page load fast enough for you? Google rewards content that is optimized for the user so use your own experience to help guide optimizations.
Share a fun fact about yourself: My friends and I run a local foodie Instagram account @hungrygirlsofboston with over 45,000 followers!