You can have the best data and most sophisticated tools, but it doesn’t mean anything without great people. Fortunately, at Catalyst, we have no shortage of great people. From Search Associates to Search Directors, and from Project Managers to Managing Partners, each member of the Catalyst team is committed to maximizing client business results and making Catalyst a world-class agency. Read our Employee Spotlight series to meet some of the team members responsible for making Catalyst an all-star agency partner and a great place to work.
Name: Andy Nystrom
How long have you worked at Catalyst: I have been at Catalyst for 7 months.
How long have you worked in the Digital/Search/Social/SEO landscape and what type of clients have you worked with? I’ve been working in a digital marketing capacity for 16+ years. My career started in the music industry specializing in D2C/E-commerce, then moving into a digital strategy role focusing on audience growth for an independent music publication, and now presenting working on all things programmatic at Catalyst.
How did you get your start in Digital/SEO/Paid Search/Paid Social? My first exposure to digital marketing and SEO came while working at a company called Insound, a vinyl and music merch company catering to music and design-obsessed fans. In order to compete with the larger players in the music landscape, we needed to be on top of our digital marketing and SEO game.
What do you like most about working at Catalyst? The people and the team at Catalyst are the best! They’re smart, hardworking, always eager to share knowledge, and will lend a helping hand whenever it’s needed. I’ve also really enjoyed the opportunity to work on global campaigns at a large scale, which has led to a tremendous amount of professional growth and career development.
What has been your greatest achievement or success in Digital/Paid Search/Paid Social/SEO at Catalyst? When I first started at Catalyst, I was joining a team that was handling a large number of active campaigns. So being able to jump in, make major contributions, and help drive those campaigns over the finish line, was an amazing achievement. And I’m looking forward to building on those successes this coming year!
In your opinion, what is the most important Digital/Paid Search/Paid Social/SEO trend or change for 2022? I see the growth potential and opportunity within the programmatic landscape as the biggest trend for this year. Finding new and innovative ways for brands to connect with customers in environments that either didn’t exist a few years ago or were just not part of most traditional marketing plans is extremely exciting, and I can’t wait to see where 2022 takes us.
If you had to give one recommendation to an advertiser who wants to use paid search or social marketing to achieve business results, what would it be? The digital landscape and customer behaviors are always evolving, and often that change is happening at a rapid pace. Don’t be afraid of change, constantly learn, hypothesize, innovate, test, and repeat. Identify goals, driven by testing new ways to reach consumers, and optimize towards business objectives.
Share a fun fact about yourself: I am an avid record collector owning around 2,000 LPs (and growing) spanning all genres from indie rock, hip-hop to jazz and metal, which I somehow store in my NYC apartment. I also collect pop art/alternative movie posters, which I don’t own enough walls to display all my favorites. And last but certainly not least, I am a Dad to a 9-year-old yellow lab mix, her name is Lucy.