Our Philosophy & Approach
Programmatic is the primary activation method for addressable media, its many benefits can’t be ignored. A programmatic first approach enables brands to maximize their media investment.
We provide clients with advantageous access, directly and transparently, to premium supply partners.
We partner with advertisers to jointly define custom success metrics that directly connect their business goals to their marketing investments making their advertising more valuable, efficient and understood.
Catalyst taps into Xaxis’ proprietary AI technology, Copilot, which optimizes programmatic spend towards a brand’s specific business outcomes and adjusts strategies in real time towards pockets of performance with custom AI.
“We love all of the ideas Catalyst comes up with regarding testing things that may be working in one channel and applying that to another channel. Those are key successes for us.”
– Global B2B Advertiser