Why Instacart, Why Now, & Why Catalyst?
Instacart is here to stay. The pandemic primed consumers and the market for Instacart, but platform has undeniable staying power beyond COVID-19. According to Catalyst and Kantar’s original ecommerce research, 63% of online purchasers who have used Instacart, plan to use Instacart more in the future. Instacart represents one of the largest areas of ecommerce growth.
Instacart has unrivaled scale & data. Instacart leads online grocery in North America, spanning 25,000 brick and mortar stores across more than 5,500 cities in the US and Canada. This scale enables brands to gain insights into typically hard-to-get inventory data across locations and regions, empowering strategic decisions for marketing, supply chain management, and more.
Instacart is more than traditional grocery. Instacart is more than food. It encompasses the full grocery store, so brands traditionally in the center aisles in store or brands whose products have not been well suited for ecommerce historically (like perishables) can now advance their ecommerce position and create new revenue streams. Instacart also unlocks opportunities for advertisers in the alcohol and spirits category who are unable to market online with traditional retailers.
Catalyst leads the way in ecommerce marketing & retail media. Catalyst is a leading performance marketing agency with extensive experience across ecommerce marketplaces and is a trusted, strategic partner for many of the top CPG and manufacturer brands in the world.