Who We Are

A Performance Marketing Agency for the Enterprise

Discover what we do, how we do it and a little about the amazing people who make it all possible.

At Catalyst, we partner with the world’s leading brands to develop and execute full-funnel performance marketing strategies that deliver short-term gains while fueling long-term success.

From individual channel support to integrated omnichannel strategies, discover how Catalyst engages audiences at every stage of the funnel across a diverse range of performance marketing channels to drive more impactful customer acquisitions, increase revenue and achieve your brand objectives.

Explore Our Services

Full Funnel Performance Marketing

Your acquisition strategy should extend far beyond lower-funnel tactics and simply measuring the volume of new customers.

From brand health to consideration, and from conversion to loyalty, our full-funnel performance marketing strategies enable brands to drive higher-value customer acquisitions and achieve unparalleled growth.

But don’t just take our word for it….we let our results speak for themselves.

View Our Work

Industry Awards & Recognition

2021 US Search Awards Finalist, Best Use of Search – B2B Paid Search

The 2021 Drum Search Awards, B2B Category Finalist

2020 Boston’s Best SEO Companies: October 2020

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2019 ClickZ MarTech Awards – Best Marketing Technology Stack Shortlist

Forrester 2019 Performance Marketing Wave

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2019 ClickZ MarTech Awards – Best Data Enablement Campaign Shortlist

High-Touch Service with Scale

We foster long-lasting relationships with our clients by integrating ourselves directly with your brand. We’re more than just a partner, we’re a team.

As part of GroupM, the world’s leading media investment company responsible for more than $63B in annual media investment, and WPP, a creative transformation company, Catalyst also has the global resources and expertise to get your brand wherever it needs to go.

“Catalyst is hands down one of the best organizations that we’re privileged to work with… It’s great to work with people we trust so much—we love being able to lean on you guys no matter what the question is.”

– Leading CPG Brand

Exceptional People. Unparalleled Performance.

Team Catalyst is made up of seasoned digital marketers committed to maximizing client results through advanced performance marketing strategies. Check our latest employee spotlights to get to know some of the passionate performance marketers who make up our team.

Natalie Wong
Natalie Wong Senior Associate, Paid Search
Tarik Mughisuddin
Tarik Mughisuddin Managing Partner, Managing Director, Catalyst
Kelly Roberts
Kelly Roberts Group Director
Roman Ducotterd
Roman Ducotterd Paid Search Associate
Vlad Lubimov
Vlad Lubimov Group Director, Programmatic Services
Melissa Frank
Melissa Frank Senior Partner, Global Social Lead
William Álvarez
William Álvarez Director, Organic Search
Mariya Ruseva
Mariya Ruseva Group Director, Search and Social
Anthony Quagliata
Anthony Quagliata Paid Search and Social Associate

Performance Marketing Rooted in Technology

Explore Catalyst’s advanced and proprietary reporting/analytics tool, FUSION and uncover why this powerful tool sits at the center of our performance marketing strategies.

85+ APIs. 300k+ data points. 30+ dashboards / visualizations. And…much more.

Explore FUSION

A History in the Making

Founded by two industry pioneers, Catalyst came from humble beginnings and has grown to become part of the world’s largest communications services group, staffed with the best performance marketing professionals in the field. Learn about our evolution as an agency.

1998
July 1998
Our Humble Beginnings

Our Humble Beginnings

Beth LeTendre, our current CEO, and her best friend and college roommate, Heather Frahm, launch Catalyst. From humble beginnings in a tiny, shared office, they vowed to build a best in class digital agency.

2002
December 2002
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Catalyst Launches Paid Search Practice

Catalyst continues to innovate and pioneer in the digital marketing space by launching its paid search practice.

2006
January 2006
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Catalyst Joins WPP Agency Network

Catalyst is purchased by WPP, the world’s largest communications services group.

2008
June 2008
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Catalyst Joins GroupM

WPP places Catalyst within GroupM, the world leader in media.

2013
January 2013
toronto skyline

Catalyst Expands to Canada

Catalyst continues its growth by expanding into Canada.

2014
February 2014
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Catalyst Launches FUSION

Catalyst launches its new proprietary data analytics tool FUSION for performance marketing data, insights, and intelligence.

2015
August 2015
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Catalyst Merges with M80

Catalyst merges with M80, a leading social media agency, to offer best-in-class social media marketing services.

2016
March 2016
2016 forrester wave report

Catalyst Receives The Top Score For Current Offering In The Forrester Search Marketing Wave™

Catalyst received the highest score possible of 5.0 out of 5.0 for paid search, media, market research, and reporting & analytics.

2017
October 2017
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Catalyst Launches Industry-Leading Amazon Research

Catalyst launches a trailblazing and first-to-market report that explores marketing on Amazon, uncovering new and original insights to guide brands’ Amazon strategies.

November 2017
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Catalyst Launches First Technical SEO Conference

Catalyst hosts the industry’s first technical SEO conference, TechSEO Boost, in Boston, MA.

2019
March 2019
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Catalyst Launches Programmatic Service Offering

Catalyst adds programmatic capabilities through Xaxis to offer full performance marketing capabilities.

June 2019
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Catalyst & Beth LeTendre Join GroupM Services

Beth LeTendre named CEO of GroupM Services U.S. to lead Xaxis, Catalyst, and GroupM’s other performance marketing businesses to scale best practices in the shared services of excellence and drive growth Catalyst, Xaxis, and GroupM.

September 2019
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GroupM Performance Debuts as a Strong Performer in The Forrester Wave™

GroupM (including Catalyst, Xaxis, and mPlatform) received the highest scores possible in 10 criteria, including global execution and privacy. According to the evaluation, GroupM Performance “sports one of the strongest programmatic offerings and can solidly execute globally.” The report also recommends GroupM Performance to “marketers with channel-specific needs, like programmatic or eCommerce, that may eventually want one agency to manage all of its digital marketing channels.”

2020
June 2020
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Landmark Ecommerce Research

Catalyst and Kantar partner on a landmark ecommerce study undertaken during COVID-19 to help shed light on the future of ecommerce marketing

Interested in Joining the Catalyst team?

Explore our latest career opportunities and discover how Catalyst promotes career growth
while providing exceptional benefits and overall work experience.

Careers