Who We Are
A Performance Marketing Agency for the Enterprise
Discover what we do, how we do it and a little about the amazing people who make it all possible.
At Catalyst, we partner with the world’s leading brands to develop and execute full-funnel performance marketing strategies that deliver short-term gains while fueling long-term success.
From individual channel support to integrated omnichannel strategies, discover how Catalyst engages audiences at every stage of the funnel across a diverse range of performance marketing channels to drive more impactful customer acquisitions, increase revenue and achieve your brand objectives.
Explore Our ServicesFull Funnel Performance Marketing
Your acquisition strategy should extend far beyond lower-funnel tactics and simply measuring the volume of new customers.
From brand health to consideration, and from conversion to loyalty, our full-funnel performance marketing strategies enable brands to drive higher-value customer acquisitions and achieve unparalleled growth.
But don’t just take our word for it….we let our results speak for themselves.
Industry Awards & Recognition
2022 APAC Search Award Winner
2021 US Search Awards Finalist, Best Use of Search – B2B Paid Search
The 2021 Drum Search Awards, B2B Category Finalist
2020 Boston’s Best SEO Companies: October 2020
2019 ClickZ MarTech Awards – Best Marketing Technology Stack Shortlist
Forrester 2019 Performance Marketing Wave
2019 ClickZ MarTech Awards – Best Data Enablement Campaign Shortlist
High-Touch Service with Scale
We foster long-lasting relationships with our clients by integrating ourselves directly with your brand. We’re more than just a partner, we’re a team.
As part of GroupM, the world’s leading media investment company responsible for more than $63B in annual media investment, and WPP, a creative transformation company, Catalyst also has the global resources and expertise to get your brand wherever it needs to go.
“Catalyst is hands down one of the best organizations that we’re privileged to work with… It’s great to work with people we trust so much—we love being able to lean on you guys no matter what the question is.”
– Leading CPG Brand
Exceptional People. Unparalleled Performance.
Team Catalyst is made up of seasoned digital marketers committed to maximizing client results through advanced performance marketing strategies. Check our latest employee spotlights to get to know some of the passionate performance marketers who make up our team.
Performance Marketing Rooted in Technology
Explore Catalyst’s advanced and proprietary reporting/analytics tool, FUSION and uncover why this powerful tool sits at the center of our performance marketing strategies.
85+ APIs. 300k+ data points. 30+ dashboards / visualizations. And…much more.
Explore FUSIONA History in the Making
Founded by two industry pioneers, Catalyst came from humble beginnings and has grown to become part of the world’s largest communications services group, staffed with the best performance marketing professionals in the field. Learn about our evolution as an agency.
Our Humble Beginnings
Beth LeTendre, our current CEO, and her best friend and college roommate, Heather Frahm, launch Catalyst. From humble beginnings in a tiny, shared office, they vowed to build a best in class digital agency.
Catalyst Launches Paid Search Practice
Catalyst continues to innovate and pioneer in the digital marketing space by launching its paid search practice.
Catalyst Joins WPP Agency Network
Catalyst is purchased by WPP, the world’s largest communications services group.
Catalyst Joins GroupM
WPP places Catalyst within GroupM, the world leader in media.
Catalyst Expands to Canada
Catalyst continues its growth by expanding into Canada.
Catalyst Launches FUSION
Catalyst launches its new proprietary data analytics tool FUSION for performance marketing data, insights, and intelligence.
Catalyst Merges with M80
Catalyst merges with M80, a leading social media agency, to offer best-in-class social media marketing services.
Catalyst Receives The Top Score For Current Offering In The Forrester Search Marketing Wave™
Catalyst received the highest score possible of 5.0 out of 5.0 for paid search, media, market research, and reporting & analytics.
Catalyst Launches Industry-Leading Amazon Research
Catalyst launches a trailblazing and first-to-market report that explores marketing on Amazon, uncovering new and original insights to guide brands’ Amazon strategies.
Catalyst Launches First Technical SEO Conference
Catalyst hosts the industry’s first technical SEO conference, TechSEO Boost, in Boston, MA.
Catalyst Launches Programmatic Service Offering
Catalyst adds programmatic capabilities through Xaxis to offer full performance marketing capabilities.
Catalyst & Beth LeTendre Join GroupM Services
Beth LeTendre named CEO of GroupM Services U.S. to lead Xaxis, Catalyst, and GroupM’s other performance marketing businesses to scale best practices in the shared services of excellence and drive growth Catalyst, Xaxis, and GroupM.
GroupM Performance Debuts as a Strong Performer in The Forrester Wave™
GroupM (including Catalyst, Xaxis, and mPlatform) received the highest scores possible in 10 criteria, including global execution and privacy. According to the evaluation, GroupM Performance “sports one of the strongest programmatic offerings and can solidly execute globally.” The report also recommends GroupM Performance to “marketers with channel-specific needs, like programmatic or eCommerce, that may eventually want one agency to manage all of its digital marketing channels.”
Landmark Ecommerce Research
Catalyst and Kantar partner on a landmark ecommerce study undertaken during COVID-19 to help shed light on the future of ecommerce marketing
Interested in Joining the Catalyst team?
Explore our latest career opportunities and discover how Catalyst promotes career growth
while providing exceptional benefits and overall work experience.