Digital Marketing Analytics
Power performance & unlock business growth with digital marketing analytics
Our digital marketing analytics operate cross-channel to fuel innovation, integration, visibility, and efficiency, all while enabling faster and better decision making to drive performance.
Our Capabilities
Our data, analytics, and reporting capabilities span all channels and are supported by dedicated teams of developers and data engineers.
- Catalyst FUSION
- Data Engineering
- Cross Channel Reporting & Solutions
- Custom Reporting & Data Consultancy
Catalyst FUSION
FUSION offers a single point of access for all performance marketing reporting and data, as well as access to marketplace data and trends. FUSION enables standardization, consistency, and clarity around campaign performance and audience behavior, all while supporting channel integration.
Data Engineering
From 1st party data integrations to API integrations, as part of our digital marketing analytics capabilities, Catalyst’s data engineering capabilities create robust and integrated solutions.
Cross Channel Reporting & Solutions
From customer journey mapping to multi-touch attribution and cross-channel budget optimization, our cross-channel reporting capabilities help drive immediate gains while fueling long-term growth.
Custom Reporting & Data Consultancy
Our digital marketing analytics solutions also include custom reporting solutions and expert consultancy on complex data and analytics challenges or barriers.
Delivering Customized Data Analytics to Fuel a 66% Increase in Revenue
Explore how Catalyst developed a custom analytics solution for our client, solving complex data challenges and enabling optimizations towards true revenue for the brand’s U.S. paid search campaigns.
Our Philosophy & Approach
Data Engineering & Machine Learning Modeling
Catalyst uses cloud engineering to ingest and transform data. We leverage machine learning modeling to drive prescriptive optimizations and maximize results.
Automate & Activate
We scale and automate successful models into activation platforms, and activate via API in ad buying platforms.
Ongoing Testing & Iteration
At the center of our approach is ongoing testing, experimentation, and iteration, to optimize and maximize results at each opportunity and every juncture.
“Catalyst has an experimentation mindset -they proactively shared new ideas and approaches that we had not done previously, but that help us succeed.”
– Fortune 100 CPG Brand
Interested in More than Digital Marketing Analytics?
Discover how you can achieve greater performance through an integrated and cohesive omnichannel performance marketing strategy.