Connect with Consumers
Everywhere They Are
Today’s consumers move seamlessly across channels, screens, and devices.
Does your omnichannel strategy move with them?
Catalyst’s omnichannel marketing strategies empower brands to reach and engage with their customers across multiple touch points, providing a way to create a seamless and integrated customer experience that is tied directly to, and optimized towards, true business results.
- Audience Insights
- Integrated Planning, Execution & Optimization
- Cross-Channel Data & Analytics
- Omnichannel Project Management
Catalyst FUSION provides audience and consumer insights to craft effective omnichannel marketing strategies that reach consumers at every point in their journey, creating consistent and impactful experiences every step of the way.
Integrated Planning, Execution & Optimization
Integrated teams work in lockstep to achieve holistic omnichannel marketing goals while also providing individual channel expertise to maximize performance across search, social, programmatic, ecommerce, Amazon, and more.
Cross-Channel Data & Analytics
Catalyst FUSION provides cross-channel data, analytics, and reports to support holistic omnichannel campaigns as well as individual channel activation and measurement.
Omnichannel Project Management
Catalyst’s industry-leading project management team ensures tight collaboration, clear communication, and real-time visibility among all channels, stakeholders, and teams. Our commitment to project management strengthens omnichannel marketing programs and results.
Omnichannel Strategy & Performance
Uncover how Catalyst used advanced data analysis to optimize a global advertiser’s media mix, enhance their omnichannel performance marketing strategy, and deliver a 20% improvement in brand health.
Our Philosophy & Approach
Data & Insight Driven
FUSION ensures that advanced analytics, cross-channel measurement, and consumer insights sit at the heart of Catalyst’s omnichannel marketing strategies, fueling integrated programs that build connections with consumers and fuel long-term success for brands.
Optimal Media Mix & Budget Fluidity
We partner with brands to identify the right investment levels across channels while also advocating for budget fluidity to nimbly and quickly shift budget into channels with top performance or time-sensitive opportunities.
Test & Learn Mentality
Catalyst’s test and learn framework ensures constant education, experimentation, and evolution of omnichannel programs. We position brand to capitalize on the latest innovations and market shifts.
“There’s a lot of work that goes into channel integration and building an integrated team, but Catalyst did a great job getting it off the ground for us and pushing us in the right direction.”
– Fortune 500 Advertiser