Our Philosophy & Approach
Data & Insight Driven
FUSION ensures that advanced analytics, cross-channel measurement, and consumer insights sit at the heart of Catalyst’s omnichannel marketing strategies, fueling integrated programs that build connections with consumers and fuel long-term success for brands.
Optimal Media Mix & Budget Fluidity
We partner with brands to identify the right investment levels across channels while also advocating for budget fluidity to nimbly and quickly shift budget into channels with top performance or time-sensitive opportunities.
Test & Learn Mentality
Catalyst’s test and learn framework ensures constant education, experimentation, and evolution of omnichannel programs. We position brand to capitalize on the latest innovations and market shifts.
“There’s a lot of work that goes into channel integration and building an integrated team, but Catalyst did a great job getting it off the ground for us and pushing us in the right direction.”
– Fortune 500 Advertiser