Social Media Marketing Services
Our Philosophy & Approach
Audience First Planning for Full Funnel Performance
Starting from clearly defined business objectives, our audience-led strategies drive short- and long-term growth across the full funnel, from branding to consideration, and from conversation to retention.
Test & Learn Rigor
From A/B testing to emerging platform experimentation, our rigorous testing framework ensures brands are consistently optimizing performance and capitalizing on new social opportunities. Our test and learn mentality keeps brands on the leading edge of social and unlocks new sources of growth.
Brand Safety & Risk Assessment
As part of GroupM, we lead the industry in approach and rigor when it comes to quality standards, viewability, brand safety, and fraud on social channels.
Social Integration to Maximize Long-Term Business Growth
Unifying and integrating social disciplines delivers maximum return on social media investment.
“You’ve taught us a lot and continue to deliver and deliver and deliver. We’ve gotten smarter and better thanks to Catalyst.”
– Fortune 100 Brand