Perfectly Suited for Online Retailers
Dynamic ads work well for online retailers like BaubleBar, who offer a variety of products. Instead of creating individual ads for each piece of jewelry, the team uploaded a catalog of all its products and then created an ad template. Dynamic ads pull different products from the catalog to display in the ad template, depending on who is seeing the ad.
Adding specific targeting to this ad type can sometimes exclude valuable audience members from seeing the ads, therefore the team showed the ads to a broad audience of women aged 18 years and up, on Facebook’s desktop and mobile News Feed and on Instagram. This helped determine efficiency and effectiveness of each performance media channel in driving brand health.
Learn More about the success of the Baublebar campaign on Facebook.