Driving Higher Returns Using Facebook Dynamic Ads
Discover how Catalyst helped BaubleBar reach a wider audience and increase its return on ad spend with Facebook dynamic ads for broad audiences.The Challenge
Reaching Broader Audiences
BaubleBar wanted to reach new customers and increase sales at an efficient cost. Catalyst’s solution was to carry out a new campaign using Facebook dynamic ads for broad audiences.
With dynamic ads for broad audiences, Facebook decides who to show the ads to, which allowed BaubleBar to reach people who had expressed interest in its products (or products similar to them), even if they hadn’t visited its website yet. As a result, the team saw a huge improvement in ad performance compared to previous campaigns.
Goals
Strategy and Execution
Perfectly Suited for Online Retailers
Dynamic ads work well for online retailers like BaubleBar, who offer a variety of products. Instead of creating individual ads for each piece of jewelry, the team uploaded a catalog of all its products and then created an ad template. Dynamic ads pull different products from the catalog to display in the ad template, depending on who is seeing the ad.
Adding specific targeting to this ad type can sometimes exclude valuable audience members from seeing the ads, therefore the team showed the ads to a broad audience of women aged 18 years and up, on Facebook’s desktop and mobile News Feed and on Instagram. This helped determine efficiency and effectiveness of each performance media channel in driving brand health.
Learn More about the success of the Baublebar campaign on Facebook.
The
Results
Using Facebook’s dynamic ads for broad audiences in this campaign, which was a three-day test, brought more purchases and an efficient return on ad spend
Explore More Case Studies
Visit our case study library for more examples of Catalyst’s work and results.
Explore More Case StudiesTransforming Paid Social Performance
Paid SocialResults Included
- 47% Higher return on ad spend, compared to dynamic ads without broad audiences
- 2X Increase in average number of purchases per day, compared to dynamic ads without broad audiences
- 2X return on ad spend
What Clients Are Saying
“Catalyst has an experimentation mindset -they proactively shared new ideas and approaches that we had not done previously, but that helps us succeed.”
-Fortune 100 Brand
Explore More Case Studies
Visit our case study library for more examples of Catalyst’s work and results.
Explore More Case StudiesExplore our full range of performance marketing services and discover how we accelerate performance and drive unparalleled growth.
See All Services