Google Marketing Live 2019 took place this week from May 14th to May 15th. At the conference, Google announced a number of product updates that fall into one of three key themes: be there, be useful and be responsible. Catalyst’s new POV, “Google Announces New Product Features & Updates,” explores the changes and their implications for your marketing.

BE THERE

Google announced new tools to help marketers reach consumers regardless of where they are in the customer journey. One of these many new tools offered is “Discovery Ads.” This new feature allows advertisers to reach audiences across owned and operated Google properties. As part of this change, Google is opening new inventory not previously available.

BE USEFUL

Google announced several new features to make it easier and faster for your customer to find what they need. These new features include a newly redesigned Google shopping experience and new travel experience.

BE RESPONSIBLE

It’s more important than ever for marketers to maintain trust with their consumers. As part of the changes, Google has announced a number of new protections to increase privacy and safety.

Download the official Catalyst POV to learn more about these changes and how they can help your brand drive better business results.

Want to chat about the POV? Drop us a line at info@catalystdigital.com

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