Chief Executive Officer
Beth is CEO and Co-Founder of Catalyst, and drives the overall expansion of the organization through organic growth, and strategic acquisitions. During her 14 years of presiding over Catalyst, Beth has constantly facilitated double digit growth for the company. In 2006, Beth was instrumental in negotiating the acquisition of Catalyst by WPP, the world leader in marketing communications services. In addition to overseeing the operations and strategic direction of Catalyst, she is responsible for the development of the search and social partnership between Catalyst and GroupM.
Prior to founding Catalyst, Beth began her career with Pfizer as pharmaceuticals representative, where she won multiple achievement awards. Her first foray into online marketing was with HealthGate Data Corp when the internet was in its infancy. She received a Bachelor’s Degree in Political Science from Hartwick College. Currently Beth is an active member of the WPP Digital Advisory Board, SEMPO, SEMNE and Google’s SEM Agency Leadership Council.
Chief Financial Officer
Prior to joining Catalyst as the CFO, Frank was the North American Finance Director for GroupM for 5 years. Before joining GroupM, Frank spent 10 years in public accounting and provided accounting and auditing services to a wide variety of clients, including publicly traded companies and healthcare providers. In addition, Frank spent 2 years as the Corporate Controller of a publicly traded company (+$600 million in annual revenues) and was responsible for the day-to-day finance operations as well as all SEC filings. Frank is a member of the American Institute of Certified Public Accountants and the New York State Society of Certified Public Accountants.
Managing Partner, Marketing Integration
Kerry Curran, Sr. Partner, Managing Director, Marketing Integration, Catalyst/GroupM, has over 18 years of experience in client services, business development, and digital marketing. A passionate digital strategist, Kerry has driven business results through Search and Social channels across multiple industries for many Fortune 1000 clients including: P&G, American Express, Kraft, Assurant, Sears, Avon, Land Rover, Castrol, Lindt, Unilever, GE, TJX, Victoria’s Secret, Liberty Mutual, Goodyear, and BlackRock.
As the Sr. Partner, Managing Director, Marketing Integration, Kerry currently leads the business development and marketing for all Search and Social business within GroupM.
Kerry’s prior experience includes VP/Group Director at DigitasLBi, where she led a team of 28 Search Marketing practitioners to successfully manage client programs across eCommerce, lead generation, and brand engagement through the use of cross channel tactics including, programmatic display, paid search, SEO, affiliate marketing, and aggregator marketing.
As the GroupM Search & Social Director of Client Development, Kerry also led a team focused on developing consumer-centric, cross-channel strategies to increase customer engagement, and providing solutions to client business challenges through customized Search and Social strategies. Her experience includes developing enterprise search and social programs integrated with digital and traditional media plans as well as global search programs.
Managing Director, Human Resources & Talent Acquisition
Managing Director, Search & Social Media
As Catalyst’s Managing Director of Search and Social Media, Jim Kensicki is responsible for the development of the search and social teams in Boston and ensuring the delivery of exceptional business results on behalf of Catalyst’s clients. Prior to Catalyst, Jim served as the Sr. Director of Content Marketing for North America’s largest content marketing agency, leading its teams of strategists, account managers and creative teams across their Boston and Chicago offices supporting over 300 brands. He’s led two performance agencies through acquisition, and has over 15 years of experience leading clients teams.