Maximizing ROAS & Brand HealthUncover how Catalyst used advanced data analysis to enhance a global advertiser’s media mix and their omnichannel performance marketing program
Catalyst gathered data from numerous sources including Brand Health Tracking data, historic media performance across search, social, and programmatic, and more.
Model Review and Calibration
Catalyst used regression-based modeling to quantify the contribution of each media channel to better understand specific Brand Health Metrics.
Optimize the Mix
Catalyst simulated current budget allocation and compared it to possible alternative media mixes to demonstrate the potential impact on performance and goals.