GDN Game-Changers: 4 Tips for Greater Audience Reach & Business ResultsMarch 9, 2018
This webinar has ended. View the recording below.
The Google Display Network (GDN) reaches over 95% of global internet users. Are you leveraging GDN’s scale and reach to drive business results for your brand?
If you’re like many marketers, you may be missing out on some of the best and most innovative ways to use GDN to reach your audience and drive business results. Catalyst and Google are here to change that. Watch the webinar recording and learn four actionable methods to up your GDN game from Catalyst’s Cara deBeer and Google’s Luke Anapolis.
Date: Thursday, April 5th
Time: 1:15 – 2:00pm ET
Attend the webinar, and you’ll discover how to locate your best audiences and leverage GDN in new and creative ways. For example, learn how to:
- Identify: Know your audience and leverage it as a strategic asset
- Re-engage: Serve your existing audiences relevant, powerful messages in every moment that matters
- Expand: Extend your reach to new, qualified users who you’ve never connected with before by leveraging Google’s Machine Learning capabilities
- Innovate: Use GDN above and beyond its traditional uses.
Put GDN to work in new and different ways, like leveraging GDN traffic for cost-efficient creative testing. We’ll share actionable examples demonstrating how this approach can be applied across multiple industries including B2B, eCommerce, automotive, and more.
Audience Product Specialist, Google
Luke Anapolis is an Audience Product Specialist for the Google Marketing Solutions Team. He partners closely with product and agency teams to bring new products to market and feedback back to product teams. With over three years at Google, he has worked closely with internal Googlers and External clients on product education and strategy.
Paid Search Director, Catalyst
Cara deBeer is a Paid Search Director at Catalyst. Based in Catalyst’s Boston office, she has over 12 years of experience in the search marketing industry. Cara has worked on both agency side and client side with some of the largest and best-known brands in the world. She has run managed paid search campaigns across a wide range of verticals, from legal (most expensive CPCs in the industry, $300+) to tech to CPG and pharma. In addition to paid search, Cara also has SEO and paid social experience.