You can have the best data and most sophisticated tools, but it doesn’t mean anything without great people. Fortunately, at Catalyst, we have no shortage of great people. From Search Associates to Search Directors, and from Project Managers to Managing Partners, each member of the Catalyst team is committed to maximizing client business results and making Catalyst a world-class agency. Read our Employee Spotlight series to meet some of the team members responsible for making Catalyst an all-star agency partner and a great place to work.
Name: Casey Flanigan
Title: Associate Director, Paid Search and eCommerce
How long have you worked at Catalyst: I joined Catalyst at the end of the summer and while it’s only been a few months, I have thoroughly enjoyed working at the agency.
How long have you worked in digital performance marketing and what type of clients have you worked on? I have 5 years of experience in digital on both client and agency side. I’ve worked on Affiliate, Conversion Optimization, Paid Search and Retail Search programs across various verticals including CPG, Retail, Financial Services, and Tech.
How did you get your start in digital performance marketing? I started at an eCommerce company right out of school and immediately fell in love with the digital world. I joined their global Affiliate program, overseeing markets in North America and Australia. While there I also worked closely with our Paid Search team on tandem channel tests, which was what first piqued my interest with Search!
What do you like most about working at Catalyst? The people are easily my favorite part of working at Catalyst. It’s challenging to onboard virtually, but the welcoming atmosphere has led to a smooth transition. It’s easy to see that the people here are the cornerstone of our success, as the team at Catalyst fosters a collaborative and supportive culture.
What has been your greatest achievement or success in digital performance marketing? There were a lot of unknowns in 2020 coupled with a huge opportunity for eCommerce as consumers were shopping online like never before. I was working on a retail client that faced inventory headwinds contributing to shipping delays on Amazon. Despite these challenges, I was really proud that Prime Day ended up being the single most successful day since the brand had been advertising with Amazon, shattering their previous record of orders driven in a single day.
In your opinion, what is the most important digital performance marketing trend or change for 2021? One of the major trends I’ve seen across clients is the importance of diversifying their portfolio of Search retailers, beyond the traditional avenue of Google. Amazon has experienced staggering growth in the last year with no signs of slowing down while more consumers than ever before are starting their search with Amazon. Brands are capitalizing on this shift and are feeding demand to meet the consumer where they are in their purchase journey.
If you had to give one recommendation to an advertiser who wants to use digital performance marketing to achieve business results, what would it be? It’s important to look broadly at what’s working across channels to understand what learnings are transferable. Whether it be creative, targeting, or even structural set up, leaning on historical wins to inform future decisions will ultimately lead to long term success.
Share a fun fact about yourself I have been snowmobiling in Yellowstone!