Lindsay Ford

Lindsay Ford

Digital Strategist

Social Media Week New York: A Can’t Miss Social Event

Registration for Social Media Week NYC is open, and Catalyst is excited to announce that Kieley Taylor, Practice Director, Paid Social for GroupM/Catalyst will be bringing her wealth of knowledge and expertise to the SMW stage! Kieley will be providing the audience with actionable strategies for search and social integration. Here’s a preview of Kieley’s presentation and a few other reasons why you should plan to attend this event.

Kieley Taylor Talks Search & Social Integration

Search & Social Integration: A Toolkit for Getting Started
Thursday, March 2, 2017
10:30 AM – 10:55 AM
The TimesCenter: Stage Two

Integrating search and social can dramatically impact your bottom line. When the two work together, ROAS can increase by a whopping 30%! But as many marketers know, making integration a reality presents its own set of challenges. That’s where Kieley and Catalyst come in!

Social Media Week New YorkDuring her SMW presentation, Kieley will take a deep dive into the topic of search and social integration, discussing how to build business cases to support integration and sharing real examples of how marrying search and social can drive results. You’ll leave the session ready to put search and social integration into practice for your brand or agency.

Read more about Kieley’s session here.

So, Why Else Should You Attend Social Media Week NYC?

Kieley’s presentation isn’t the only thing you don’t want to miss at SMW! Here are a few other reasons to attend:

Industry Thought-Leaders & Experts: SMW’s line-up of social media all-stars is sure to impress! Confirmed speakers include experts from Facebook, Reuters, IBM, The U.S. Department of State, The New York Times, and more.

Diverse & Exciting Content: The event is jam-packed with diverse and compelling content. Topics include:

  • Insights and predictions for the future of the industry.
  • Effective use of social media in a crisis.
  • The spiraling cost of content and how leading brands are controlling costs.
  • Using high-performing visual content to stand out from the crowd.
  • Experiential brand storytelling.
  • Data driven customer experiences.
  • Measuring true value beyond CPA and obvious acquisition metrics.
  • Machine learning & human motivators.

Collaboration & Networking: Not only will you enjoy a variety of industry speakers and learn about the latest social media trends, you’ll get to do so in a collaborative environment while getting the chance to network with thousands of other like-minded marketing professionals.

Ready to Register and Save 25%?

So, how do you reserve your seat at Social Media Week? Register here and apply Catalyst’s discount code nyc17cat7cp at checkout for 25% off your HQ pass!

See you at Social Media Week!

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