Catalyst Receives the Top Score for Current Offering in the Forrester Search Marketing WAVE™March 24, 2016
We did it! We are so excited to announce that Catalyst has received the top score in the current offering category in The Forrester Wave™: Search Marketing Agencies, Q1 2016 report by Forrester Research. We believe this score indicates the industry leading strength of our current market research approach, media, organic visibility, and paid search capabilities.
Catalyst also received the highest score possible of 5.0 out of 5.0 for paid search, media, market research, and reporting & analytics. The Forrester report stated, “Catalyst earns perfect scores for its paid media tools, optimization strategy, quality, and results.” We were also cited because of our “Leader-level organic visibility, paid search, and biddable media support.”
Our CEO, Beth LeTendre shares our excitement, “We are extremely proud of our performance in the Search Marketing WAVE. Especially since this is our first time participating! We’ve been passionate about Search Marketing for over 18 years, so it is an honor to be recognized by such a highly regarded organization.”
For the 2016 Search Marketing WAVE, Forrester selected the “10 providers that matter most” on 23 criteria. The comprehensive review process included questionnaires, case studies, feedback from ten clients, as well as a presentation to the Forrester team. Catalyst presented examples from across all business units as well clients in the CPG, Automotive, Pharmaceutical, Retail, Insurance, and Financial Services industries.
Forrester called out our eShelf solution that identifies search engines, media, and social networks where a marketer’s content or products should appear. With this tool able to illustrate which websites own the search engine landscape on a defined set of keywords, we can then drill into individual eCommerce and social websites to show how the brand is ranking within those sites. This insight is a tremendously valuable tool in prioritizing both onsite and off-site digital planning.
Forrester stated, “Client references like this agency’s use of tools to optimize content across traditional and non-traditional search engines”. For an example of our market research tools in action, please check out team member Andrew Ruegger’s article in Search Engine Land.
Access the Forrester Search Marketing WAVE report today.