Catalyst launches a new eBook “Social SEO Strategies: Mastering the Art of Social SEO”

The top searched term in 2012 was “Facebook.” It’s fair to say social media is thriving! Not surprisingly, the search engines want to capitalize on the social signals produced when users participate in social networks. This has created a need for Social SEO. So, are you comfortable with your Social SEO strategy and confident that it’s keeping pace with the latest trends?  Better yet, do you even have a Social SEO strategy? If you said no to either of the above, fear not, you are in good company, this eBook is designed to help.

Today, Catalyst published a new eBook “Social SEO Strategies: Mastering the Art of Social SEO.” The purpose of this eBook is to provide marketers with the roadmap needed to build and execute an efficient and effective social SEO campaign.

We are confident that by mastering the art of Social SEO, you will increase your market share. Be sure to tell us if you like it! Plus1 more thing, we created a great Social SEO Universe Infographic, don’t worry, it is easy to follow.

– Rich Ezzo
Director of Sales & Marketing, Catalyst


New “Social SEO Strategies” eBook Empowers Marketers to Get Social and Get Found Online

Boston, MA – Search marketing leader Catalyst has published a new eBook titled “Social SEO Strategies: Mastering the Art of Social SEO” to empower marketers to leverage social signals in driving greater organic search engine rankings. The 36-page eBook explains how Social SEO works, the corresponding implications, and the specific strategies, tactics and tools needed to succeed.

In looking at the digital landscape today, Facebook has more than 1 billion users, YouTube more than 800 million, Twitter more than 500 million, and Google+ more than 400 million. With such massive usage of social platforms, the search engines are incorporating social signals into their search results in ever-increasing volumes and depth. SEO by its very nature now requires the integration of social strategies.

“For a marketing team looking to fuel better search results, mastering Social SEO is a new core competency,” states Catalyst CEO Beth LeTendre. “Our new eBook provides such teams with a clear step-by-step roadmap to develop a cohesive strategy and how to execute it for maximum results.”

The future of SEO is about better and more personalized search results, combined with the social dynamics of the web and the avalanche of online content. All of this is ushering in Social SEO as the new era in search. Marketers need to understand the quickly evolving changes in the new search landscape in order to achieve their future search marketing goals.

Topics covered in “Social SEO Strategies: Mastering the Art of Social SEO” include how Social SEO works, campaign preparation, strategy development, performance metrics, team building, campaign set-up, execution tactics, social network optimization, tools and automation. The eBook can be used as a workbook to help organizations get started, launch actual campaigns, and measure performance.

The “Social SEO Strategies: Mastering the Art of Social SEO” eBook (PDF format) can be downloaded at:


About Catalyst
Since 1998, Catalyst has been a pioneer in developing strategic digital marketing services for Fortune 1000 brands, including some of the largest companies in the world. Headquartered in Boston with offices in New York, Chicago, Seattle, Toronto and Montreal, our clients span B2B and B2C verticals, and cover multiple industries. At Catalyst, we pride ourselves on being THE Search Innovator of the industry. Our service offerings include: search engine optimization (SEO), paid search marketing, social SEO, content strategy, digital asset optimization, mobile search, e-retail optimization, local search optimization, global search, competitive reporting, and more. Catalyst is a wholly owned subsidiary of WPP, the world’s largest communications services group. For more information about Catalyst, please visit