Catalyst Expands to Canada, Rebranding Outrider Canada

Together with my friend and co-founder of Catalyst, Heather Frahm, we share such a personal sense of pride and excitement as we see our once “little company that could” blossoming into a global brand.

We built this company on three foundational principles. 1) Hire and keep the most talented people in the industry, 2) Be the most innovative search agency in the world, and 3) Deliver our clients the best service and results imaginable.  Jeff and his team in Toronto and Montreal deliver on these very same principles, so we’re delighted to have them joining the Catalyst family.

By combining forces with Catalyst Canada, we now have the opportunity to reach more consumers and assist clients in new ways- that is an exciting development for everyone!

2013 is going to be a great year for innovation, collaboration, and growth here at Catalyst. We welcome our newest team members, and look forward to working with them in the days and years ahead as we continue to drive the search marketing industry forward.

– Beth LeTendre
CEO, Catalyst







Change Designed to Unify GroupM Search

Divisions Under Single Brand


TORONTO—Outrider Canada, the search marketing arm of GroupM Canada, announced today that effective immediately the company will be rebranded as Catalyst Canada and combine services and product development with Boston-based Catalyst.

GroupM Chief Global Digital Officer Rob Norman said Outrider Canada’s name change is part of an ongoing effort to unify GroupM’s search marketing services in North America to create a single cohesive offer in the region and to combine the expertise of two already successful units.

Norman added that the company will continue to provide independent organic and paid search services to all existing clients while also supporting the search activities of GroupM media agencies Maxus, MEC, MediaCom and Mindshare.

Catalyst CEO Beth LeTendre said: “The decision to rebrand in the Canadian market is a result of our ongoing commitment to investing in client services.  We’re excited to be able to provide our clients with a unified brand that they can look to for service across the region. We believe this change has the ability to open up new opportunities for clients both within Canada and abroad, and are delighted to have Outrider Canada CEO Jeff Lancaster join our executive team as CEO of Catalyst Canada.”

With offices in Toronto and Montreal, Catalyst Canada ( is the largest and most versatile provider of search marketing services in Canada, providing paid and organic search, digital asset optimization and social media optimization and management.



GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare.  Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.



Catalyst, a pioneer in developing strategic digital marketing services since 1998, is renowned for search marketing excellence in servicing fortune 1000 brands. Headquartered in Boston with offices in New York, Chicago, Seattle, Toronto and Montreal, our clients span B2B and B2C verticals, and cover multiple industries. At Catalyst, we pride ourselves on being THE Search Innovator of the industry. Our service offerings include: search engine optimization (SEO), paid search marketing, Social SEO, content strategy, digital asset optimization, mobile search, e-retail optimization, local search optimization, global search, competitive reporting, and more. For more information about Catalyst, please visit the company’s website at



John Wolfe
Office: 212-297-7160
Cell: 914-659-8663