Catalyst is proud to announce that our Social Group Director, Lauren de Vlaming, has recently been appointed as co-chair of the 4A’s Social Media Committee. Congratulations, Lauren!
More on the 4A’s and its Social Media Committee
The 4A’s was founded in 1917 as a national trade association to represent U.S. advertising agencies. Today, it’s an esteemed organization that provides counsel to its members on everything from new business to succession planning to media transparency. The 4A’s has multiple committees that are specific to various types of advertising as well as the major functions found in an advertising agency. The committees meet several times a year to discuss industry challenges, trends, and innovative ways to support its members.
The goal of the 4A’s Social Media Committee is to legitimize, standardize, and institutionalize the discipline of social media marketing within the broader advertising industry. Committee members achieve this through educational initiatives, collaboration amongst our peers, and promotion of shared interests among member agencies.
As the 4A’s Social Media Committee Co-Chair, Lauren will act as a resource for members and thought-leader for the social media industry; define and champion best practices for social media marketing and advertising; and inspire, recognize and develop future talent.
More on Lauren de Vlaming
Part of the Catalyst family since 2015, Lauren is one of Catalyst’s social media all-stars. Currently a Social Group Director in our Boston office, she has 11 years of digital marketing experience and a proven track record in international social media marketing, brand equity management, and new business. Most recently, Lauren has led Catalyst to win the Gold Honor in the 2017 Shorty Awards Home & Décor category.
We know Lauren is a great fit for her new co-chair role on the highly regarded Social Media Committee and are excited to have her represent Catalyst at the 4A’s. Way to go, Lauren!