Women in Ecommerce Virtual Event

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Uniting ecomm’s movers & shakers for a night of conversations, connections, & more
March 25, 2021 4:00PM - 6:00PM EST This is a virtual event
This event has concluded. Hope to see you at our next event!

Dedicated to the Fearless Females of Ecommerce

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woman shopping online

Catalyst and Pacvue’s Free Virtual Event Series Dedicated to the Fearless Females of Ecommerce

Through quarterly panel discussions and networking sessions, we’re uniting ecomm’s movers and shakers to share their journeys as female leaders in ecommerce.

During open, honest, and engaging discussions, our speakers will share tips for business success in ecommerce, professional growth, and more. You’ll hear how these superwomen are crushing goals and elevating their careers.

Check out the on-demand session recordings.

View Recordings

2021 Speakers

Tracey Gibson
Tracey Gibson Senior Director of Sales, Amazon for Hamilton Beach Brands, Inc.
Ekta Chopra
Ekta Chopra Chief Digital Officer, E.L.F. Beauty
Alice Fournier
Alice Fournier Chief Digital Officer, WD-40
Mindy Fashaw
Mindy Fashaw Chief Operating Officer, Pacvue
Andra Richardson
Andra Richardson Manager, Digital Commerce, Catalyst
Melissa Burdick
Melissa Burdick Co-Founder & President, Pacvue
Kris McDermott
Kris McDermott Director of Shopper Marketing, Kimberly-Clark
Tanuja Singeetham
Tanuja Singeetham Head of Digital Marketing, Henkel Beauty Care Professional NA
Kristina Smith
Kristina Smith Senior Director, Digital Marketing, TRX Training
Kerry Curran
Kerry Curran Managing Partner, Executive Director, Marketing & Growth, GroupM Services, US
Joana McKenna
Joana McKenna President, Walker Edison
Taryn Beck
Taryn Beck Shopper & eCommerce Marketing Lead, Walmart & Club Channel, General Mills
Lex Josephs
Lex Josephs Vice President, Sales & Media Partnerships, Walmart Media Group

Recorded Sessions

November 12, 2020
4:00 pm - 5:00 pm

Plotting a Path to Success in Ecommerce

What’s key to success in ecommerce? Join our panel of ecommerce superwomen as they tackle this question to share actionable strategies for growing your business and advancing your ecommerce career. Our panelists will weigh in on the state of ecommerce, the role of female leadership and female consumers in our current landscape, and predictions for what will be key to success in 2021 and beyond. Panelists will also explore how to advance your career in ecommerce, sharing learnings from their own success in the industry, including tips for career building, networking, and more.

Moderator: Kerry Curran, Executive Director, Growth, GroupM Services & Catalyst

Panelists: Kris McDermott, Director of Shopper Marketing, Kimberly-Clark; Kristina Smith, Senior Director, Digital Marketing, TRX Training; Joana McKenna, President, Walker Edison; Melissa Burdick, President & Co-Founder, Pacvue

November 12, 2020
5:00 pm - 6:00 pm

Making The Most of 2020: Tips for Balancing it All in the COVID Era

Through open and honest conversations, our panelists will get real about their experiences managing bustling ecommerce careers during a global pandemic. They’ll discuss how they’ve grown their teams and built professional connections in our remote reality. You’ll learn how they have seized 2020’s opportunities and faced its many challenges, all while balancing the demands of remote working, round-the-clock family care, distanced learning, and more.You’ll leave with tips and strategies to help you make the most of 2020 and prepare for whatever 2021 throws your way.

Moderator: Melissa Burdick, President & Co-Founder, Pacvue

Panelists: Taryn Beck , Shopper & eCommerce Marketing Lead, Walmart & Club Channel, General Mills; Lex Josephs, Vice President, Sales & Media Partnerships, Walmart Media Group; Andra Richardson, Manager, Digital Commerce, Catalyst; Tanuja Singeetham, Head of Digital Marketing, Henkel Beauty Care Professional NA

March 25, 2021
4:00 pm - 6:00 pm

Skills, Strategies, Mindset: Leadership Tips from Top Ecomm Execs

What makes an effective ecommerce leader today? Look no further than this all-star line up of ecommerce execs. Our panelists will discuss the skills and strategies they use to lead their companies and teams to success.

Get a glimpse into what makes these women tick through open and honest conversations on topics like prioritization and delegation, talent retention and development, networking and relationship building, and overcoming barriers and obstacles. You’ll leave with tips for developing senior leadership skills and elevating your own ecommerce career.

Moderator: 

  • Kerry Curran, Executive Director, Marketing & Growth, Catalyst/GroupM Services

Panelists:

  • Ekta Chopra, Chief Digital Officer, E.L.F. Beauty
  • Alice Fournier, Chief Digital Officer, WD-40
  • Tracey Gibson, Head of Amazon Sales, Hamilton Beach
  • Mindy Fashaw, Chief Operating Officer, Pacvue

Tips of the Day

What To Look For in An Ecommerce Hire View Video
Prioritize Communcation to Enable Quick Pivots View Video
How to (Almost) Prevent Your Kids from Joining Your Conference Calls View Video
The #1 Rule When Hiring for Ecommerce View Video
Finding Your Grace Amidst the Chaos View Video
Grab Virtual Coffee to Build Connections & Community View Video

More Upcoming Events and Recordings

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