[WEBINAR] Closing the Gap: Original Omnichannel Research

July 29, 2021 This is a virtual event

This event has concluded, but you can still access the recording!

Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer Connections

In partnership with London Research, Catalyst and Xaxis’ new original research and report, “Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer Connections,” explores gaps in where consumers are spending their time and where advertisers are investing, revealing opportunities for marketers to adopt and advance omnichannel approaches to media and marketing for long-term growth.

Check out the webinar recording to explore the research findings, including data, insights, and recommendations for using omnichannel marketing to bridge the gap between brands and consumers.

View Event Recording

Key Takeaways:

U.S. consumer trends and engagement compared to advertiser approach to search, social, ecommerce, gaming, CTV, DOOH, podcasts, and more
Media consumption differences across key audience demographics and implications for omnichannel planning
Brands’ mindset, approach, and recommendations for ongoing experimentation and testing into emerging platforms
Barriers to adopting omnichannel programs and recommended solutions
The impact of privacy and identity on consumers, advertisers, and omnichannel programs