It’s no easy task keeping track of the alphabet soup of programmatic tech, tools, and platforms. Everyday someone is adding a new acronym to the list. However, there are three emerging programmatic channels that marketers today can’t afford to miss. Connected TV (CTV), Digital Out-of-Home (DOOH), and programmatic audio are enabling advertisers to connect with consumers in powerful new ways. Each channel is jam-packed with innovative opportunities to drive business results and grow your brand.
New to these channels or foggy on the details? No worries. We have you covered. Join Catalyst’s Vivian Nantembe as she breaks down the basics of CTV, DOOH, and programmatic audio in our new webinar. We’ll ditch the alphabet soup (as much as we can…it’s programmatic, after all!) and help you wrap your head around the fundamentals of each channel so that you can strategically and easily assess each channel’s opportunity for your business.
- Connected TV (CTV): Discover how CTV can get your brand in front of audiences who are staying at home and consuming more streaming content than ever before.
- Digital Out-of-Home (DOOH): Gain insights into how DOOH can help you reach consumers on-the-go.
- Programmatic Audio: Learn how programmatic audio can help you grab your customer’s ear while they are listening to podcasts, radio, and more.
Vivian Nantembe, VP, Client Development, Catalyst
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