Maximizing Amazon Performance For Fortune 500 CPG Brand
Explore how Catalyst leverages the power of Amazon Advertising to dominate the digital shelf and maximize visibilitySummary
A Strategic Approach to Maximizing Visibility
Amazon Advertising is an ever-evolving ecommerce advertising platform. Through rigorous testing, strategic optimizations, and new insights via FUSION, Catalyst improved campaign performance across all Amazon Advertising KPIs for our Fortune 500 client.
“Catalyst has been a great addition to the Amazon team. They have shown a great ability to work with Amazon and optimize our campaigns to drive incremental growth for the business. They are also extremely responsive and happy to jump into special projects/requests.”
Goals
Strategy and Execution
Advanced Amazon Strategy. Two-Pronged Optimization. Rigorous Testing.
To achieve an all-day presence, we tested two different optimization strategies – increasing daily budget and bidding keywords to a higher position. The primary KPI for this campaign was ROAS, and since we were shifting investment to generic keywords, our team was laser focused on increasing return on ad spend.
The
Results
Delivering better visibility, stronger ROAS, and increased sales via Amazon
Explore More Case Studies
Visit our case study library for more examples of Catalyst’s work and results.
Explore More Case StudiesDriving Unparalleled Amazon Performance
Amazon MarketingResults Included
- 32% Increase in conversion rate
- 20% Higher return on ad spend
- 85% Rise in page one impression share
More Details
Catalyst’s optimization strategy increased this Fortune 500 CPG brand’s Amazon sales by 32% in under six weeks.
We also increased page one impression share by 85% and increased “Top of Search” coverage by 67%.
Explore More Case Studies
Visit our case study library for more examples of Catalyst’s work and results.
Explore More Case StudiesExplore our full range of performance marketing services and discover how we accelerate performance and drive unparalleled growth.
See All Services