Maximizing Amazon Performance For Fortune 500 CPG Brand

Explore how Catalyst leverages the power of Amazon Advertising to dominate the
digital shelf and maximize visibility

%
Increase in page one impression share
%
Higher conversion rate
%
Increase in ROAS

Summary

amazon screenshot

A Strategic Approach to Maximizing Visibility

Amazon Advertising is an ever-evolving ecommerce advertising platform. Through rigorous testing, strategic optimizations, and new insights via FUSION, Catalyst improved campaign performance across all Amazon Advertising KPIs for our Fortune 500 client.

“Catalyst has been a great addition to the Amazon team. They have shown a great ability to work with Amazon and optimize our campaigns to drive incremental growth for the business. They are also extremely responsive and happy to jump into special projects/requests.”

Goals

Improve Visibility
Increase Conversion Rate
Drive Higher ROAS

Strategy and Execution

amazon delivery driver

Advanced Amazon Strategy. Two-Pronged Optimization. Rigorous Testing.

To achieve an all-day presence, we tested two different optimization strategies – increasing daily budget and bidding keywords to a higher position. The primary KPI for this campaign was ROAS, and since we were shifting investment to generic keywords, our team was laser focused on increasing return on ad spend.

The
Results

Delivering better visibility, stronger ROAS, and increased sales via Amazon

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Driving Unparalleled Amazon Performance

Amazon Marketing

Results Included

  • 32% Increase in conversion rate
  • 20% Higher return on ad spend
  • 85% Rise in page one impression share

More Details

Catalyst’s optimization strategy increased this Fortune 500 CPG brand’s Amazon sales by 32% in under six weeks.

We also increased page one impression share by 85% and increased “Top of Search” coverage by 67%.

 

 

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Visit our case study library for more examples of Catalyst’s work and results.

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