Amazon eCommerce Marketing For a Fortune 500 CPG Brand
85%
Increased page one impression share by 85%
32%
Improved conversion rate by 32%
20%
Improved ROAS by 20%
Winning Amazon Search
Catalyst helped a Fortune 500 CPG brand master Amazon Advertising and increase their KPIs across the board.
Summary
A Rigorous & Strategic Approach to Maximizing Visibility
Amazon Advertising is an ever-evolving eCommerce advertising platform. Through rigorous testing, strategic optimizations, and new insights via FUSION, Catalyst improved campaign performance across all Amazon Advertising KPIs for our Fortune 500 client.
Catalyst achieved all-day visibility and a higher ROAS on priority keywords.
Execution
Catalyst's advanced paid search strategy involved a two-pronged optimization approach, involving multiple ongoing tests.
To achieve an all-day presence, we tested two different optimization strategies – increasing daily budget and bidding keywords to a higher position. The primary KPI for this campaign was ROAS, and since we were shifting investment to generic keywords, our team was laser focused on increasing ROAS.
Results
Better visibility, stronger ROAS, increased sales
Due to Catalyst’s optimization strategies, we increased this Fortune 500 CPG brand’s Amazon sales by 32% in under six weeks. We also increased page one impression share by 85% and increased “Top of Search” coverage by 67%.
Looking to improve your brand’s performance on Amazon? Read our award-winning Age of Amazon whitepaper.
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The Age of Amazon: Maximizing the B2C Marketing Opportunity
Read Catalyst-ClickZ’s award-winning whitepaper, which was featured in The New York Times, to gain powerful insights into maximizing brand visibility and sales within Amazon.com.
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