Let’s face it, creating good content is hard. It’s hard for brands of all shapes and sizes, but it’s exceptionally hard for enterprise advertisers. In large organizations that include endless stakeholders, long lists of agency partners, and overwhelming advertising platforms and media channels, each step of the content process presents marketers with difficult decisions and seemingly insurmountable challenges.
It pays, though, to create good content. Impactful content showcases your brand’s expertise, gives value to consumers, and most importantly, drives business results. From awareness to conversions, and from sales to loyalty, great content helps you to achieve key business objectives.
So, how do large brands navigate the content creation gauntlet to maximize business results? Watch this Catalyst & DiMotta Consulting joint webinar to learn how your brand can create better content and strategically amplify it on the right channels.
We share 7 actionable recommendations for developing better content and improving its performance. You’ll learn how to:
- Get started defining your content’s business objective and KPIs
- Determine the right content, including tips for identifying trends & future opportunities in your industry
- Use content to drive value for your consumer and position your brand as an expert
- Navigate internal ownership/support, collaboration with partner teams, and more
- Identify key media channels that will maximize your content’s visibility
- Take an innovative approach to paid search, organic search, and social sites, like Pinterest, to further amplify performance
- Measure your amplification efforts, including recommended KPIs based on the content’s goal
Date: Thursday, March 22nd
Time: 1:15 – 2:00pm ET
Jennifer DiMotta, Digital & Omnichannel Strategic Consulting, DiMotta Consulting LLC
Jennifer DiMotta has more than 20 years of experience leading retailers to triple-digit revenue growth through vision/strategic planning, budgeting and goal governance, and top talent hiring and development. Jennifer has built high growth eCommerce businesses across retail, CPG and brand companies through harmonizing strategy, culture, profitability and top talent development.
Prior to launching DiMotta Consulting LLC, a leading eCommerce and Digital Marketing consulting firm, Jennifer held high-ranking positions at Bluemercury, Sports Authority, Office Depot, ReStockIt.com and Hayneedle, Jennifer served in the Army for nine years as a nuclear bio-specialist, and also ran her own personal training business.
Patty Montano, Group Director, Search & Social, Catalyst
Patty Montano is a Search & Social Group Director at Catalyst. As Group Director, Patty leads the strategy and execution of best-in-class search and social campaigns across key accounts in numerous verticals and industries. Patty is based in Catalyst’s Boston office and has been with Catalyst for over four years. Prior to her role as Group Director, Patty was a Paid Search Director and led the paid search programs for clients in the CPG, pharmaceutical, travel, and finance verticals. Before Catalyst, Patty was a Paid Search Strategist at WordStream.