From hosting our very own Retail Boost event in Boston to sponsoring SMX East in NYC, September was one for the record books! Catalyst had a busy and fun-filled month and there’s no sign of things slowing down in October or November! Here’s a run-down of what we’ve been up to!
Bing Agency Awards Ceremony
What’s a better way to start off the month than a big party with the best and brightest from the search industry? Catalyst kicked off September by attending the Bing Agency Awards ceremony at Gotham Hall in New York City. Hosted by Colin Jost of Saturday Night Live, the Bing Agency Awards recognized the innovative work of search practitioners and search agencies from across the country. Catalyst was honored to be a finalist in not one, but FIVE categories. Thank you to Bing team for a wonderful evening of food, drinks, and dancing. Thanks for fun photo booth, too! 🙂
Catalyst & Bing Retail Boost Event
After the Bing Agency Awards, it was on to Retail Boost! After months of intense collaboration and planning, Catalyst and Bing hosted our inaugural Retail Boost Event September 22. Retail Boost was a half-day search conference dedicated to actionable strategies that Boston-area retailers can use to enhance their digital marketing results. The event united industry experts and thought-leaders from Amazon, Productsup, Microsoft, Brand Networks, Snapchat, GroupM, and Stratabeat to share tips and insights for increasing sales and ROI. The event concluded with an exciting speed-networking session that allowed speakers and participants to connect one-on-one to discuss common business challenges, effective solutions, and search and social questions.
No rest for the weary! After Retail Boost, Catalyst geared up for another exciting “first.” This year, and for the first time, Catalyst was a premiere sponsor of SMX East in NYC at the Javits Center. The Catalyst team set up a booth where they geeked out on search with attendees while enjoying a few glasses of sangria during our complimentary happy hour after the sessions concluded. Who doesn’t like sangria after a long day of attending presentations and panels? J
Speaking of presentations, Catalyst had eight of our own search and social experts take the stage at SMX East. Our very own Kerry Curran, Paul Shapiro, Chris Humber, Andrew Ruegger, Kieley Taylor, John Karl, Debbie Ferris, and Malinda Gagnon all presented throughout the course of the three-day event. Check out our SlideShare to view all of their SMX East presentations. You can also read Search Engine Land’s detailed summary of Curran’s and Microsoft’s Itir Aloba-Curi’s presentation on using search to amplify TV campaigns.
Landy Awards Ceremony
After SMX East it was time to unwind and let loose at the Landy Awards ceremony, where we were proud to serve as this year’s title sponsor. Catalyst was a finalist in numerous categories and Catalyst’s Kerry Curran and Mindshare’s Andrew Davidson took the stage to present the award to Best SEM Agency of the Year. Congratulations to all of the finalists and winners and thank you to Third Door Media for a fun-filled evening!
The Catalyst team will be back on the road for even more events and speaking engagements in October and November. Stay tuned to our blog for updates!