Raising the Bar for Lead Gen via Google Ads and FacebookDiscover how Catalyst exceeded all target goals, driving unparalleled leads and growth in Mexico for a Fortune 100 brand
Advanced Audience Segmentation
Through a deep analysis of high opportunity audience targets, campaigns were segmented across a variety of attributes including interests, job title, industry, geography and more. This segment-based strategy allowed for higher value acquisition growth within the target market and superior CPA.
To capitalize on cross-channel activation, Catalyst leveraged customized remarketing audiences and a range of performance analytics tools to analyze and monitor attribution across all channels, strategically optimizing the media mix to maximize form-fills and reduce CPA.