Maximizing Paid Search Performance via Smart Shopping CampaignsMore Orders. Higher Revenue. Better ROI.
Understanding the Difference Between Smart Shopping & Standard Shopping Campaigns
Standard Shopping Campaigns
Standard Shopping campaigns show ads on the Google search results page and the Google Shopping tab when a user searches a keyword that relates to a product in an advertiser’s shopping feed.
Smart Shopping Campaigns
In addition to showing ads on the Google search results page and Google Shopping tab, Smart Shopping campaigns also allow dynamic remarketing and display ads which can be shown to users on GDN, YouTube, and Gmail.