Maximizing Paid Search Performance via Smart Shopping Campaigns
More Orders. Higher Revenue. Better ROI.The Challenge
Identifying New Ways to Drive Awareness & Sales
Catalyst’s manufacturer client was interested in identifying a new opportunities to increase awareness and drive sales of their home appliance product, while also improving campaign efficiency on the Google network.
“I really enjoy working with Catalyst. They are a top-performing agency partner and have shifted our organization’s perspective on search marketing.”
– Fortune 500 Brand
Goals
Strategy and Execution
Harnessing the Power of Smart Shopping Campaigns
The solution was to implement Smart Shopping campaigns for each product SKU and test results compared to the client’s existing Standard Shopping campaigns.
As part of the test, Catalyst created remarketing lists and lookalike audiences for each product SKU, including website page visitors who didn’t purchase. Additionally, we used historical performance to give automated bidding strategies realistic benchmarks for spend and ROI, with the goal of maintaining current performance and improving over time as more data was collected.
Understanding the Difference Between Smart Shopping & Standard Shopping Campaigns
Standard Shopping Campaigns
Standard Shopping campaigns show ads on the Google search results page and the Google Shopping tab when a user searches a keyword that relates to a product in an advertiser’s shopping feed.
Smart Shopping Campaigns
In addition to showing ads on the Google search results page and Google Shopping tab, Smart Shopping campaigns also allow dynamic remarketing and display ads which can be shown to users on GDN, YouTube, and Gmail.
The
Results
The Smart Shopping campaign significantly outperformed Standard Shopping Ads
Explore More Case Studies
Visit our case study library for more examples of Catalyst’s work and results.
Explore More Case StudiesTransforming Paid Search Performance
Paid SearchPerformance Results
- 24% Decrease in cost-per-click
- 97% Rise in order volume
- 86% Increase in revenue
- 11% Higher Return on Investment
What Our Clients Are Saying
“You’ve taught us a lot and continue to deliver and deliver and deliver. We’ve gotten smarter and better thanks to Catalyst.”
– Fortune 100 Brand
Explore More Case Studies
Visit our case study library for more examples of Catalyst’s work and results.
Explore More Case StudiesExplore our full range of performance marketing services to discover how we accelerate performance and drive unparalleled growth.
See All Services