Harnessing the Power of Amazon DSP to Drive Incremental Performance
Uncover how Catalyst used Amazon DSP in conjunction with Sponsored Ads to drive incremental reach and sales for a consumer electronics brandResults Summary
The Challenge
Increase Reach and Sales Beyond Sponsored Ads
Sponsored Ads can help brands find low funnel, ready to buy shoppers; however, there is a ceiling that can be reached if a brand is already capturing all searchers. Therefore, Catalyst was engaged by a consumer electronics brand to develop a new Amazon strategy that could break through the Sponsored Ads ceiling and drive incremental sales while maintaining a highly profitable ROAS.
“Catalyst is a top performer when it comes to Amazon. Their thorough and strategic analyses have allowed us to make more strategic decisions and create cost efficiencies.”
– Fortune 500 Brand
Goals
Strategy and Execution
A Cohesive Sponsored Ads & DSP Strategy
Employing an audience-first driven approach that leveraged retargeting, cross-selling, and competitive opportunities, the solution was to run Amazon DSP along with Sponsored Ads in an effort to increase reach by serving audiences on and away from the Amazon site.
The
Results
When DSP was run alongside Sponsored Ads, performance increased dramatically, exceeding KPI goals.
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Ecommerce MarketingDSP Results
- 39% Rise in Page View Rate
- 32% Improvement in Add to Cart Rate
- 63% Higher Purchase Rate
- 110% Increase in ROAS
DSP + Sponsored Ads Results
- 99% Increase in Clicks
- 10% Higher ROAS
- 76% Increase in Orders
- 119% Increase in Revenue
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