Driving In-Store Performance For a Global Appliance ManufacturerCreating a Seamless Path to Purchase through Paid Search
Increase Traffic and Sales at Affiliate Retailer Locations
Catalyst served consumers with store location information or driving directions based on what would drive a higher CTR.
Increased Paid Search CTR
Catalyst created location-based ad copy that was dynamically updated to include the searcher’s city name in the headline of the ads.