Driving In-Store Performance For a Global Appliance Manufacturer
Creating a Seamless Path to Purchase through Paid SearchResults Summary
The Challenge
Guiding Consumers from Search Engines to Stores
Catalyst’s client, a global appliance manufacturer, wanted to increase traffic and sales at their affiliate retailer locations. Through an advanced paid search program, we helped them ramp up in-store visits by creating a seamless online-to-offline consumer journey.
“You’ve taught us a lot and continue to deliver and deliver and deliver. We’ve gotten smarter and better thanks to Catalyst.”
Goals
Strategy and Execution
Catalyst’s advanced paid search strategy enabled lower funnel consumers to easily locate and visit nearby retailers.
Data-fueled, strategic keyword targeting
Through Affiliate Location Extensions, we provided consumers with store location information or driving directions based on what would drive a higher CTR. We supplemented the extensions with geo-targeted campaigns with location-based ad copy. The location-based ad copy was dynamically updated to include the searcher’s city name in the headline of the ads. This maximized relevancy and made it as easy as possible for lower funnel consumers to visit the nearest retailer.
Phase 1
Increase Traffic and Sales at Affiliate Retailer Locations
Catalyst served consumers with store location information or driving directions based on what would drive a higher CTR.
Phase 2
Increased Paid Search CTR
Catalyst created location-based ad copy that was dynamically updated to include the searcher’s city name in the headline of the ads.
The
Results
More traffic, better engagement, and a frictionless path to purchase. Affiliate Location Extensions gave searchers specific information about nearby retailers where they could purchase our client’s appliances.
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Watch WebinarResults Included
- 24% increase in CTR
- 38K clicks for the affiliate store location details
- Over 15K clicks for the driving directions to affiliate locations
What Clients Are Saying
“Catalyst has been a great addition to the Amazon team. They have shown a great ability to work with Amazon and optimize our campaigns to drive incremental growth for the business. They are also extremely responsive and happy to jump into special projects/requests.”
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