Elevating The Brand Through Strategic SEO

Enhancing brands’ keyword and content strategies to reach new audiences and increase visibility

Results Summary

Increased organic traffic vs. baseline
Increased search query volume
Increase of transactions

The Challenge

global commerce graphic shopping cart

Supporting Ecommerce & Branding with SEO

Catalyst’s luxury watch client was enhancing their website’s ecommerce functionality and elevating their branding in the U.S. Catalyst and the client partnered on a SEO program to support these key business goals. The brand’s SEO strategy was originally focused on branded search terms and legacy product collection names that only reached a small piece of their audience (luxury watch collectors). This made it difficult to attain organic search visibility for categorical watch-related themes like watch movement type, gender, case size, dial color, and more. Core product terms like “watches” were also missing from content and product pages.




“Catalyst truly delivered on this project. They provided insight and guidance for the website transition, while making a strategic plan for increasing our brand awareness, optimizing our content, and utilizing performance-based SEO tactics on the new website platform.”


Strategic Domain Migration
Preserve & Build On SEO
Increase Organic Traffic

Strategy and Execution

watch on mans left wrist

Elevating the Brand & Capturing Demand with  Sophisticated & Content Keyword Strategies

Catalyst prepared a strategic domain migration plan which addressed:

  • Recommendations for Shopify SEO, including best practices and recommendations for handling,
  • Domain canonicalization,
  • URL Structures
  • URL Redirects
  • Site Structure
  • Image optimization in Shopify
  • Improvements to existing content
  • Updates to on-page elements like page titles, & headlines of all product pages
  • Expanded non-brand keyword governance document for product pages & product category pages

Partnering closely with the brand team, all of the elements and recommendations were successfully implemented in a tight 45-day project timeline.


Objective 1

Website Migration

Update the brand’s locally adopted domain name to align with their global geoTLD approach, which supports their branding and aligns to their online boutique.

Objective 2

Optimize Existing SEO

Preserve the search equity the brand acquired since its website launched at the end of 2020.

Objective 3

Increase Brand Visibility

Increase organic search visibility through a more sophisticated keyword and content strategy, and by leveraging the capabilities of their Shopify store.


Just one month after the migration, the website experienced increased performance of organic traffic, search queries, and transactions on the client’s ecommerce website.

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Results Included

  • 86% increase in organic traffic vs. baseline
  • 69% increase in search query volume, including an increase in non-branded keywords that allows the brand to reach new and different audiences who were previously unaware of the brand
  • 20% increase in transactions


What Clients Are Saying



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