Driving App Downloads Efficiently & EffectivelyLearn how Catalyst leveraged Facebook to drive net new app downloads for a mortgage lending client
Catalyst created audiences based on phone operating systems, targeting both Apple and Android users. This enabled us to cater messaging and share download instructions based on a user’s specific operating system. Device-specific audiences also allowed Facebook to optimize towards the most efficient segment.
Strong CTAs Created
Catalyst embraced strong and simple CTAs. Top performing ads featured the simple steps necessary to download the app and showcased the value and experience users could expect post-download.
Multiple Ad Units Tested
Catalyst strategically selected a rich mix of ad units. We tested multiple ad formats to see what ad type resonated best with users. We used these ad unit learnings in real-time to create new ads throughout the flight.