Doing More With Less On Facebook

Driving higher returns with less budget during the critical holiday season

Results Summary

Decrease in Client’s Holiday Budget
Increase in ROAS + 3% Revenue Growth YoY
Reduction in CPCs

The Challenge

man on mobile phone facebook

Peace, Joy and Increased Revenue: A Successful Holiday Season

This holiday season, Catalyst’s jewelry client challenged us to maximize sales on Facebook in the face of significant budget cuts. Thanks to delivery optimizations and strategic audience segmentation, we helped deliver one of the brand’s strongest holiday performances to-date despite a nearly 40% decrease in budget.




“Catalyst has done a phenomenal job of understanding our individual business nuances. Very impressed with Catalyst’s continued performance in our partnership.”


Increase ROAS
Increase Revenue
Spend Less on CPC

Strategy and Execution

making jewelry bracelets and earrings

A Two-Pronged Approach to Maximizing Online Sales

With a smaller budget, it was more important than ever to make every dollar count towards converting clicks to sales

Catalyst leveraged a two-pronged approach to maximize sales on Facebook despite budget decreases. By deploying highly customized conversion strategies and sophisticated audience segmentation, we surpassed the brand’s goals and made this holiday season one for the record books.

To increase YoY Facebook performance, Catalyst deployed two Facebook strategies in tandem.

Phase 1

Highly Customized Conversion Strategies

Based on extensive A/B testing, Catalyst created and customized delivery optimization to prioritize volume of sales over value of sales.

Phase 2

Sophisticated Audience Segmentation

Catalyst created sophisticated segmented audiences and creatives – ensuring users were served strategic content catered to where they were in the purchase funnel.


Catalyst’s strategic approach to Facebook led to improved ROAS and increased revenue despite reduced social budgets.

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Results Included

  • Revenue increased YoY despite spending nearly 40% less
  • ROAS increased by over 50%
  • CPCs dropped by 40%


What Clients Are Saying

“Catalyst consistently provides strategic analyses and clear recommendations that improve our performance. They are true search experts, and have taken the time to educate us and help us optimize every aspect of our campaigns.”

  • Fortune 500 Brand


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Visit our case study library for more examples of Catalyst’s work and results.

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