Doing More With Less On Facebook
Driving higher returns with less budget during the critical holiday seasonResults Summary
The Challenge
Peace, Joy and Increased Revenue: A Successful Holiday Season
This holiday season, Catalyst’s jewelry client challenged us to maximize sales on Facebook in the face of significant budget cuts. Thanks to delivery optimizations and strategic audience segmentation, we helped deliver one of the brand’s strongest holiday performances to-date despite a nearly 40% decrease in budget.
“Catalyst has done a phenomenal job of understanding our individual business nuances. Very impressed with Catalyst’s continued performance in our partnership.”
Goals
Strategy and Execution
A Two-Pronged Approach to Maximizing Online Sales
With a smaller budget, it was more important than ever to make every dollar count towards converting clicks to sales
Catalyst leveraged a two-pronged approach to maximize sales on Facebook despite budget decreases. By deploying highly customized conversion strategies and sophisticated audience segmentation, we surpassed the brand’s goals and made this holiday season one for the record books.
To increase YoY Facebook performance, Catalyst deployed two Facebook strategies in tandem.
Phase 1
Highly Customized Conversion Strategies
Based on extensive A/B testing, Catalyst created and customized delivery optimization to prioritize volume of sales over value of sales.
Phase 2
Sophisticated Audience Segmentation
Catalyst created sophisticated segmented audiences and creatives – ensuring users were served strategic content catered to where they were in the purchase funnel.
The
Results
Catalyst’s strategic approach to Facebook led to improved ROAS and increased revenue despite reduced social budgets.
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Watch WebinarResults Included
- Revenue increased YoY despite spending nearly 40% less
- ROAS increased by over 50%
- CPCs dropped by 40%
What Clients Are Saying
“Catalyst consistently provides strategic analyses and clear recommendations that improve our performance. They are true search experts, and have taken the time to educate us and help us optimize every aspect of our campaigns.”
- Fortune 500 Brand
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