Amplifying Awareness & Maximizing Sales via Instacart
Discover how Catalyst harnessed the power of Instacart’s display media solutions to drive greater awareness and incremental revenueThe Challenge
Identifying New Ways to Drive Awareness & Sales
Catalyst’s client was nearing the end of their fiscal year and quickly seeking new and innovative ways to effectively use excess budget to drive awareness and sales of their food product as part of their online grocery strategy.
“Catalyst has an experimentation mindset – they proactively share new ideas and approaches that we had not done previously that help us succeed.”
– Fortune 100 CPG Brand
Goals
Strategy and Execution
Driving Results with Instacart Advertising Hero & Storefront Banners
Catalyst recommended testing Instacart Advertising’s display media solutions, specifically the hero and storefront banners.
The two ad types would create opportunities to gain greater visibility and get in front of different audiences while driving sales, and simultaneously allowing for a swift and efficient execution.
Instacart Display Media
Hero & Storefront Banner Ads
Catalyst launched campaigns utilizing storefront banners on the main page of each retailer and a hero banner on the breakfast aisle.
Cross-Targeting
Strategic Ad Placement
Launching on the breakfast aisle enabled the campaign to reach customers who have not seen the client’s other existing feature placement campaigns and may be shopping for complementary products.
The
Results
The campaign was highly successful, becoming an integral component of the client’s online grocery strategy
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Explore More Case StudiesAdvanced Instacart Strategy and Results
Instacart AdvertisingPerformance Results
- 1.2 Million total impressions
- 10 Day Improvement in avg. time to repeat purchase
- 37% Increase in new buyers WoW
- 4.7% Rise in relative sales
What Our Clients Are Saying
“Catalyst has done a phenomenal job of understanding our individual business nuances. Very impressed with Catalyst’s continued performance in our partnership.”
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