Amplifying Awareness & Maximizing Sales via Instacart

Discover how Catalyst harnessed the power of Instacart’s display media solutions to drive greater
awareness and incremental revenue

Total Impressions Driven
Increase in New Buyers WoW
Day Improvement in Average Time to Repeat Purchase
Increase in Relative Sales Lift

The Challenge

dairy products

Identifying New Ways to Drive Awareness & Sales

Catalyst’s client was nearing the end of their fiscal year and quickly seeking new and innovative ways to effectively use excess budget to drive awareness and sales of their food product as part of their online grocery strategy.

“Catalyst has an experimentation mindset – they proactively share new ideas and approaches that we had not done previously that help us succeed.”

– Fortune 100 CPG Brand


Improve Awareness
Drive Incremental Sales

Strategy and Execution

shopping for groceries on mobile app

Driving Results with Instacart Advertising Hero & Storefront Banners

Catalyst recommended testing Instacart Advertising’s display media solutions, specifically the hero and storefront banners.

The two ad types would create opportunities to gain greater visibility and get in front of different audiences while driving sales, and simultaneously allowing for a swift and efficient execution.

Instacart Display Media

Hero & Storefront Banner Ads

Catalyst launched campaigns utilizing storefront banners on the main page of each retailer and a hero banner on the breakfast aisle.


Strategic Ad Placement

Launching on the breakfast aisle enabled the campaign to reach customers who have not seen the client’s other existing feature placement campaigns and may be shopping for complementary products.


The campaign was highly successful, becoming an integral component of the client’s online grocery strategy

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Advanced Instacart Strategy and Results

Instacart Advertising

Performance Results

  • 1.2 Million total impressions
  • 10 Day Improvement in avg. time to repeat purchase
  • 37% Increase in new buyers WoW
  • 4.7% Rise in relative sales


What Our Clients Are Saying

“Catalyst has done a phenomenal job of understanding our individual business nuances. Very impressed with Catalyst’s continued performance in our partnership.”



Explore More Case Studies

Visit our case study library for more examples of Catalyst’s work and results.

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