A Consultative Approach to Advancing SEO Programs

Explore how Catalyst helped support an in-house SEO team by educating senior leadership
on the value & impact of SEO to improve SEO buy-in & adoption

The Challenge

female marketer presenting to team

Low SEO Adoption and Prioritization

Catalyst’s multi-brand retail client was experiencing a challenge getting senior brand owners to embrace and prioritize SEO initiatives, hindering implementation and adoption of new SEO strategies. In turn, organic performance was being negatively impacted with limited internal support to capitalize on SEO opportunities within the market.

“Catalyst consistently provides strategic analyses and clear recommendations that improve our performance. They are true search experts, and have taken the time to educate us and help us optimize every aspect of our campaigns.”

– Fortune 500 Brand


Educate Senior Leadership on SEO
Increase SEO Buy-In and Adoption

Strategy and Execution

marketer explaining strategy to team

A Consultative Approach to SEO

Catalyst partnered with the in-house SEO team to provide SEO education in key areas while also introducing additional governance, structure, and rigor to their SEO program for superior performance.

Step 1

Leveling Up SEO Knowledge

We helped improve senior leadership’s understanding of SEO by providing in-depth education and validation on critical implementations for design, image optimization, video optimization, navigation, JavaScript optimization, and more.

Step 2

Developing Custom Brand Guidelines

We created and implemented customized brand guidelines to fulfill search engines’ requirements for compliance as well as to future-proof page and user experience, mobile-friendliness, conversion optimization, content production and curation.

Step 3

Content Creation Consultation

We strategically advised on the creation of an in-house content production team to facilitate the content creation process including a proposed team structure and custom article scoring template.


The client was equipped with a transformed SEO program and a fresh perspective on the value of SEO.

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Advancing SEO Performance

SEO Management

Results Included

  • Cleared SEO BacklogCritical and overdue optimizations were implemented.
  • Increase in SEO FocusSenior brand owners now regularly attend and engage in SEO QBRs.
  • A New SEO PerspectiveBrand owners have a new outlook on SEO and its key role in driving incremental sales for the brands.

What Clients Are Saying

“I really enjoy working with Catalyst. They are a top-performing agency partner and have shifted our organization’s perspective on search marketing.”

  • Fortune 500 Brand

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Visit our case study library for more examples of Catalyst’s work and results.

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