The Vega Awards & MetaVision Media’s Winning Entry

Catalyst is proud to announce that MetaVision Media, one of Catalyst’s GroupM sister agencies, took home the 2016 Vega Digital Arcturus award in the culture and lifestyle social media sub-category. Huge congratulations to everyone on the MetaVision team!

What Are the Vega Awards?

VEGA AwardsThe Vega Awards are a celebration of excellence in digital media, providing recognition to digital media professionals and students around the world. Participation in the awards comes from variety of digital media talent, including creative professionals, web designers, web developers, agencies, nonprofits, PR firms, and more. Winning a Vega award provides advertisers and marketers with international and industry recognition for their hard work.

MetaVision’s Winning Entry

MetaVision’s winning entry, #GetConed, was a paid social campaign on behalf of Nestlé/Drumstick. The campaign goals were to:

  • Communicate “forever messaging” to own summer
  • Differentiate the Drumstick brand
  • Incorporate Drumstick into the “late night munchies” conversation

The campaign achieved its goal, making #GetConed more associated with Drumstick over all competing brands.

Learn more about the entry and the Vega awards here.

Great job, MetaVision!

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