Catalyst Employee Spotlight: Roni LevineMay 26, 2021
Name: Roni Levine
Title: Paid Search Manager
How long have you worked at Catalyst?
I have worked at Catalyst for almost two and a half years.
How long have you worked in paid search and what type of clients have you worked on?
I have worked in paid search for four years. I have worked with clients in different industries including education, B2B, non-profit, CPG, and insurance.
How did you get your start in paid search?
Steph Atocha, who is actually on the Catalyst SEO team, helped start my career in digital marketing. We were both marketing majors at UMass Amherst and we became close friends outside of class. She graduated a year before me and started working in SEO at another digital marketing agency. When I graduated, she mentioned that the agency she was working for at the time was looking to expand their paid search team. I ended up applying to the role and began working there as a Paid Search Specialist.
What do you like most about working at Catalyst?
The people and clients who I get to work with. I’m surrounded by talented and hard-working people who are motivated to produce the best results for our clients. It’s also great to have clients who really trust our expertise and appreciate our hard work.
What has been your greatest achievement or success in paid search?
One of my clients recently expanded their engagement and partnership with Catalyst. It was extremely rewarding to know that the trust our team built with the client, specifically through our paid search and SEO efforts, contributed to that growth.
In your opinion, what is the most important digital trend or change for 2021?
I think the most important digital trend for 2021 is automation. As Google is moving towards automation and machine learning, it’s important that marketers get ahead of the game and familiarize themselves with the automated tools that Google has been offering such as responsive search ads and automated bidding strategies.
If you had to give one recommendation to an advertiser who wants to use performance marketing to achieve business results, what would it be?
Know who your target audience is. You need to make sure to build a performance marketing strategy that focuses on targeting that audience. The most successful ad campaigns go beyond keyword-only targeting and utilize audience targeting, as well, to deliver the right message to the right people at the right time.
Share a fun fact about yourself.
I was on a dance team from ages eight to twelve that performed at Celtics games during half-time.