William Alvarez is a Director of SEO with Catalyst Digital, overseeing organic search strategy and analytics for brands across multiple industries, and aligning with other digital channels including paid media. William Alvarez likes to talk about creativity and innovation in Search and participates as a speaker at several industry events and communities. With more than 20 years of digital marketing experience, William has held both in-house and agency management positions. He can be found on Twitter as @williamalvarez.
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