Paul Shapiro

Paul Shapiro

Director of Strategy and Innovation

Paul Shapiro is Director of Strategy and Innovation for Catalyst in Boston. Paul loves to get down and dirty with innovative SEO strategies. He also enjoys watching old horror movies, programming, collecting ancient artifacts, and writing about SEO on his blog, Search Wilderness.

All Stories By: Paul Shapiro

SMX West 2018: Paul Shapiro’s Python Script

As Seen at SMX West! Looking for the Python script from my session at SMX West 2018 to validate AMP URLs? You’re in the right place! Python Script To use the script, load in a plain text file with one URL per line. You will then receive a CSV file with validation notes. Support Python 3: … Continue Reading

Using Bing Ads Intelligence to Turbocharge Your SEO Keyword Research

It is no surprise that the SEO industry often relies on tools intended for our paid search brethren, especially when it comes to keyword research. One particular paid search tool that can assist with SEO keyword research is Bing Ads Intelligence (BAI). Although it less well known than its Google counterpart, The Google Keyword Planner, … Continue Reading