Klim Kavall

Klim Kavall

Practice Director, Search Marketing at GroupM

Klim Kavall is a Paid Search Practice Director at Catalyst/GroupM, but his experience also extents to SEO and offline advertising. He educates the paid search teams as to search engine deviations and new offerings, best practices and strategies, as well as, industry statistics. Overseeing paid search managers, Klim also supports as the SEM subject matter expert in creating new GroupM offerings and vetting vendors. Prior to joining GroupM, Klim worked on intensifying the IBM Cloud online presence and co-created an SEO + SEM SaaS product used exclusively within IBM.

All Stories By: Klim Kavall

Apple Launches App Store Paid Search Ads

Apple recently announced Search Ads in order to enable brands and developers to promote their apps within the US App Store. Currently, over 2 million apps are available which leads to a daunting app discovery process. However, over 65% of downloads come from searches directly on the App Store in an ever increasing marketplace and … Continue Reading

Google AdWords Redesign

Google is ready to change the way online marketers advertise once again with the introduction of a refresh to AdWords. BACKGROUND Tired of the Google AdWords lag? Apparently, so is Google. After more than 15 years of changing the way online advertising is fashioned, it is time for AdWords to have a facelift. Google has … Continue Reading

GOOGLE MAKES MAJOR AD LAYOUT CHANGES

Google removes the right rail, adds one more ad to the top, and pushes other ads to the bottom of the search results page Google has confirmed a major change to how paid search ads will be displayed to desktop users. Four Sponsored Results On Top Of Search Results Removing Right Side Ads Other Ads … Continue Reading