Karthik Donepudi

Karthik Donepudi

Organic Search Manager

Karthik Donepudi currently working as SEO Manager at Catalyst, a Group M company is particularly passionate about SEO as he thinks it is the prime channel to attract new customers online. Karthik has been working with Catalyst for past 3 months on various Fortune 500 clients in Chicago. Prior to Catalyst, he worked as Search Marketing Analyst at Starcom and his work included that of all GM portfolio brands, US Celllular, Burger King, Whirlpool to name a few. In this free time, Karthik loves to watch movies and explore new places.

All Stories By: Karthik Donepudi

Changing SEO to SUO

Why this change? For nearly 16 years we got used to the term “Search Engine Optimization” when dealing with our efforts of promoting a website in a search engine’s organic/natural real estate. Back in 1997, when the actual term was coined, it was quite logical to include “search engine” in SEO as search engines were … Continue Reading