Jared Kloeblen

Jared Kloeblen

Paid Search Director

Jared Kloeben is a Paid Search Director at Catalyst. During his five years at Catalyst, Jared has worked across numerous brands with a focus on CPG. Prior to his role at Catalyst, Jared worked in the Marketing Research industry, which has provided him with a diverse background in data analysis, cross-channel marketing attribution, and optimization. Jared is a proud graduate of Manhattan College and when he’s not optimizing paid search campaigns, he can be found playing rugby and serving on the Executive Board of the Framingham Rugby Club.

All Stories By: Jared Kloeblen

Media Impact on Paid Search

Historically, paid search has been known as a “pull, not push” media. It’s simple: you show an ad on the SERP when consumers are searching for your products. As a result, media designed to build awareness or consideration can have a direct impact on your search performance. In other words, how brands purchase media on … Continue Reading