Ashley Booth

Ashley Booth

Partner, Organic Search Director

Ashley is an Organic Search Manager at Catalyst responsible for creating custom SEO strategies for clients in a variety of industries including retail, consumer, business-to-business, and pharmaceutical. She started in SEO at iProspect, Boston in 2005 and left in 2008 to get her MFA in Poetry and her MS in Library and Information Science at the University of Illinois. Ashley works to bring her love for data and background in writing and UX together to help clients exceed their goals.
In her personal life she enjoys exploring her new home of Seattle, traveling, video games, and whiskey.

All Stories By: Ashley Booth

Mobile Boost! Effective App SEO Techniques for Increased Visibility

Not that long ago, search engine optimization (SEO) was all about making web pages more visible. With Apple’s App Store now boasting more than 2 million apps and the Google Play Store offering more than 2.4 million apps, the game has changed. The popularity of apps like Facebook, Snapchat, and Pokémon Go is staggering. Time spent … Continue Reading

Why is Market Research Important for SEO?

At our core, everyone in the Search Engine Optimization (SEO) field is a marketer. We are working with brands by helping them sell and promote their products and services on their website. We are working to help the right customers find the right content. We are working to make the Internet a better, more usable … Continue Reading