Women in Ecommerce Virtual Event

Uniting ecomm’s movers & shakers for a night of conversations, connections, & more

Next Installment Coming Soon Stay Tuned for More Information

Catalyst and Pacvue’s Free Virtual Event Series is Dedicated to the Fearless Females of E-commerce

Through quarterly panel discussions and networking sessions, we’re uniting ecomm’s movers and shakers to share their journeys as female leaders in e-commerce.

During open, honest, and engaging discussions, our speakers will share tips for business success in ecommerce, professional growth, and more. You’ll hear how these superwomen are crushing goals and elevating their careers.

View Past Recordings

Recorded Sessions

Skills, Strategies, Mindset: Leadership Tips from Top Ecomm Execs

What makes an effective ecommerce leader today? Look no further than this all-star line up of ecommerce execs. Our panelists will discuss the skills and strategies they use to lead their companies and teams to success.

Get a glimpse into what makes these women tick through open and honest conversations on topics like prioritization and delegation, talent retention and development, networking and relationship building, and overcoming barriers and obstacles. You’ll leave with tips for developing senior leadership skills and elevating your own ecommerce career.


  • Kerry Curran, Executive Director, Marketing & Growth, Catalyst/GroupM Services


  • Ekta Chopra, Chief Digital Officer, E.L.F. Beauty
  • Alice Fournier, Chief Digital Officer, WD-40
  • Tracey Gibson, Head of Amazon Sales, Hamilton Beach
  • Mindy Fashaw, Chief Operating Officer, Pacvue

View the Recording

Plotting a Path to Success in Ecommerce

What’s key to success in ecommerce? Join our panel of ecommerce superwomen as they tackle this question to share actionable strategies for growing your business and advancing your ecommerce career. Our panelists will weigh in on the state of ecommerce, the role of female leadership and female consumers in our current landscape, and predictions for what will be key to success in 2021 and beyond. Panelists will also explore how to advance your career in ecommerce, sharing learnings from their own success in the industry, including tips for career building, networking, and more.

Moderator: Kerry Curran, Executive Director, Growth, GroupM Services & Catalyst

Panelists: Kris McDermott, Director of Shopper Marketing, Kimberly-Clark; Kristina Smith, Senior Director, Digital Marketing, TRX Training; Joana McKenna, President, Walker Edison; Melissa Burdick, President & Co-Founder, Pacvue

View the Recording

Making The Most of 2020: Tips for Balancing it All in the COVID Era

Through open and honest conversations, our panelists will get real about their experiences managing bustling ecommerce careers during a global pandemic. They’ll discuss how they’ve grown their teams and built professional connections in our remote reality. You’ll learn how they have seized 2020’s opportunities and faced its many challenges, all while balancing the demands of remote working, round-the-clock family care, distanced learning, and more.You’ll leave with tips and strategies to help you make the most of 2020 and prepare for whatever 2021 throws your way.

Moderator: Melissa Burdick, President & Co-Founder, Pacvue

Panelists: Taryn Beck , Shopper & eCommerce Marketing Lead, Walmart & Club Channel, General Mills; Lex Josephs, Vice President, Sales & Media Partnerships, Walmart Media Group; Andra Richardson, Manager, Digital Commerce, Catalyst; Tanuja Singeetham, Head of Digital Marketing, Henkel Beauty Care Professional NA

View the Recording

Tips of the Day

What To Look For in An Ecommerce Hire View Video
Prioritize Communcation to Enable Quick Pivots View Video
How to (Almost) Prevent Your Kids from Joining Your Conference Calls View Video
The #1 Rule When Hiring for Ecommerce View Video
Finding Your Grace Amidst the Chaos View Video
Grab Virtual Coffee to Build Connections & Community View Video