Join Catalyst and Pacvue for a virtual event dedicated to the fearless females of ecommerce.
We’re uniting ecomm’s movers and shakers to share their journeys as female leaders in ecommerce.
During open, honest, and engaging panel discussions, our speakers will share tips for business success in ecommerce, career growth, and more. You’ll hear how these superwomen are making it work in the COVID era as they balance bustling ecommerce careers, growing teams, remote working, distanced learning, and more.
- Kerry Curran Managing Partner, Executive Director, Marketing & Growth, GroupM Services, US
- Melissa Burdick Co-Founder & President, Pacvue
- Kris McDermott Director of Shopper Marketing, Kimberly-Clark
- Kristina Smith Senior Director, Digital Marketing, TRX Training
- Joana McKenna President, Walker Edison
- Taryn Beck Shopper & eCommerce Marketing Lead, Walmart & Club Channel, General Mills
- Andra Richardson Manager, Digital Commerce, Catalyst
- Lex Josephs Vice President, Sales & Media Partnerships, Walmart Media Group
4:00 – 4:10pmWelcome Message
4:10 – 4:40pmPlotting A Path to Success in Ecommerce
What’s key to success in ecommerce? Join our panel of ecommerce superwomen as they tackle this question to share actionable strategies for growing your business and advancing your ecommerce career.
Our panelists will weigh in on the state of ecommerce, the role of female leadership and female consumers in our current landscape, and predictions for what will be key to success in 2021 and beyond. Panelists will also explore how to advance your career in ecommerce, sharing learnings from their own success in the industry, including tips for career building, networking, and more.Moderator: Kerry Curran, Executive Director, Growth, GroupM Services & Catalyst; Panelists: Kris McDermott, Director of Shopper Marketing, Kimberly-Clark; Kristina Smith, Senior Director, Digital Marketing, TRX Training; Joana McKenna, President, Walker Edison
4:40 – 5:10pmMaking The Most of 2020: Tips for Balancing it All in the COVID Era
Through open and honest conversations, our panelists will get real about their experiences managing bustling ecommerce careers during a global pandemic. They’ll discuss how they’ve grown their teams and built professional connections in our remote reality. You’ll learn how they’ve have seized 2020’s opportunities and faced its many challenges, all while balancing the demands of remote working, round-the-clock family care, distanced learning, and more.
You’ll leave with tips and strategies to help you make the most of 2020 and prepare for whatever 2021 throws your way.Moderator: Melissa Burdick, President & Co-Founder, Pacvue; Panelists: Taryn Beck , Shopper & eCommerce Marketing Lead, Walmart & Club Channel, General Mills; Lex Josephs, Vice President, Sales & Media Partnerships, Walmart Media Group; Andra Richardson, Manager, Digital Commerce, Catalyst
5:15 – 6:00pmVirtual Networking
Meet Your Event Hosts
Catalyst is a performance marketing agency specializing in cross-channel digital solutions. Part of GroupM, Catalyst specializes in advanced approaches to paid search, SEO, social, digital commerce, programmatic, data and analytics, and more.
Pacvue is the enterprise platform for brands, sellers, and agencies to manage their eCommerce advertising. Combining the power of holistic performance data with the tools needed to take recommended actions, marketers use Pacvue to programmatically manage their campaigns on Amazon, Walmart, and Instacart in order to lower costs, grow share of voice, and increase sales. Supported by the expertise of eCommerce veterans, Pacvue is the leader in competitive insights, flexible reporting, and intelligent automation, and is consistently first-to-market, empowering marketers to win in the future of eCommerce.
Register for the Event
Can’t get enough ecommerce?
Check out Catalyst’s virtual event series, The New Commerce Conference, for more content on key commerce topics including Instacart Advertising, omnichannel strategy & execution, emerging shopper trends, and more.