Twitter Releases Vine in App Store: Proceeds to Drop Mic and Exit Stage Left
January 25, 2013In case you were too busy searching for which one of your friends likes PF Changs, Twitter released its video service to the App store yesterday and it is a beauty! For iOS users you can get the App here and a fantastic execution of what makes Vine unique from Gap after the jump.
A trip down #Gap advertising memory lane for our #firstpost on Vine. vine.co/v/b5PeYQOLuLj
— Gap (@Gap) January 25, 2013
If a picture is worth a thousand words Twitter is hoping that a video is worth at least a couple hundred thousand. Essentially Vine lets you capture & create a short 6 second looping video and of course push it to your Twitter followers. Twitter VP of Product Michael Sippey says “Now that you can easily capture motion and sound, we look forward to seeing what you create.” I have to say, I am really a fan of this app and really look forward to using it.
It has hardly been 24 hours since the App’s release however and there are already some barriers to Vine’s growth (#Punny). Unsurprisingly, Facebook has blocked Vine’s API access disabling your ability to find your Facebook friends using the Vine platform. Additionally, the Instagramification of video that Vine is hoping to dominate already has a lot of worthy competition. Apps like Directr, Frame Blast and my own personal favorite 1 Second Everyday all seek to create easily share-able video clips to your online community.
All that being said, having an opportunity to play with Vine I am already impressed with the ease of the platform and the opportunity for creativity that it provides users & brands by giving tweets sound and movement.
What about you? Will you be trying Vine? How can you see it changing the way you use the Twitter platform?
