Amazon has become a hugely dominant presence within the digital landscape, and its growth is set to continue. Already, 55% of consumers start their product searches on Amazon.
View the recording of this October 5, 2017 webinar presented by Catalyst and ClickZ to gain access to exclusive new research on Amazon trends and to walk away with new insights for maximizing brand visibility and sales within Amazon.com.
Exclusive New Catalyst & ClickZ Research
The webinar features an exclusive presentation of ClickZ Intelligence research, which examines Amazon-related trends from the perspective of both consumers and marketers.
The webinar includes an examination of voice search, as well as methods for marketers to prepare themselves for this and other seismic shifts in consumer behavior.
What the Webinar Covers
View the recording of our Age of Amazon webinar and walk away with insights to help your brand develop effective Amazon marketing strategies. By watching the webinar, you’ll learn:
- The evolution of the customer journey, and how this is impacting CPG reorganization.
- The continued disruption of retail, and the fusing of digital and offline.
- The rise of Amazon as a media and marketing player.
- The extent to which companies are increasing their budgets for Amazon, compared to other platforms, and where the budget is coming from.
- Who should be responsible for different aspects of Amazon marketing internally.
- The types of skills and resources required to use Amazon effectively.
- How internal departments should be aligned.
- 12 key recommendations to optimize your Amazon strategy.
Linus Gregoriadis, Senior Consultant, ClickZ Intelligence
Linus Gregoriadis is a Senior Consultant at ClickZ Intelligence. He previously spent more than a decade in charge of the research team at digital research and training company Econsultancy, where he and his team of analysts produced hundreds of respected industry publications. He has gained a strong international reputation for his valuable insights which are based on research across a range of digital marketing disciplines and related consumer and vendor technology trends.
Chris Humber, Head of Search, GroupM/Catalyst
Chris Humber is the Head of Search at mPlatform/Catalyst. Chris has 15+ years of digital marketing experience overseeing strategy development and search and social integration for Fortune 500 brands and companies. Prior to joining Catalyst, Chris served as a Group Director at 360i, specializing in optimization strategies for emerging technologies, video, and social media. With a passion for delivering best-in-class service across a myriad of industries, Chris currently leads a team of practice directors working to define holistic search best practices, cross-channel integration, and new search product offerings to meet client needs.
Kerry Curran, Sr. Partner, Managing Director, Marketing Integration, Catalyst
Kerry Curran, Sr. Partner, Managing Director, Marketing Integration, Catalyst/GroupM, has over 18 years of experience in client services, business development, and digital marketing. A passionate digital strategist, Kerry has driven business results through Search and Social channels across multiple industries for many Fortune 1000 clients including: P&G, American Express, Kraft, Assurant, Sears, Avon, Land Rover, Castrol, Lindt, Unilever, GE, TJX, Victoria’s Secret, Liberty Mutual, Goodyear, and BlackRock. Kerry currently leads the business development and marketing for all Search and Social business within GroupM.
To access the exclusive ClickZ research and to uncover marketing strategies for increased visibility and sales within Amazon, be sure to watch the webinar recording today!