The Power of Marketing Integration
ROAS can increase by 30% when search and social efforts align. So, why haven’t more brands integrated search and social yet? You’re probably thinking because it’s easier said than done. And you’re right, it’s no easy feat!
At Catalyst, we’ve been in your shoes. We know that integrating search and social involves countless operational hurdles and organizational barriers.
Let us make it easier by providing actionable tips in this new Catalyst webinar to kick-start your integration efforts. From integration case studies to strategies for securing management buy-in, we’ll provide a toolkit for effective search and social integration to ignite greater marketing results for your brand.
You’ll leave this webinar with:
- Specific real-world examples of how marrying search and social efforts can transform your bottom line
- Tips for building business cases to support search and social integration
- Quick and easy ways to test search and social integration to prove its value, including ideas on how to coordinate between channels to heavy-up in SEM based on real-time social trends; how to analyze social conversations to develop relevant on-site content and for search ads; and how to find new audiences based on search click volume
Watch this webinar to be empowered to do more than just preach integration; you’ll be ready to put it into practice.
Kieley Taylor, Managing Partner, Global Head of Social, GroupM
As Managing Partner, Global Head of Social at GroupM, Kieley Taylor’s focus is on staying ahead of social market trends and providing industry leading recommendations to drive business results through the social channels. She is a social strategy resource for GroupM’s 100+ predominantly Fortune 500 clients.
Kieley is recognized as a thought leader, holding Advisory Board posts with Twitter and GroupM NA. Kieley also frequently comments in industry publications, speaks on panels, and authors opinion pieces that are shared internally and externally. Kieley has recently spoken at Facebook’s 2016 Global Partner Summit, WPP’s Global Retail Forum, SMX Advanced, WPP’s Checkout Event, and Social Media Week NYC 2017.
This webinar took place on Thursday, September 28, 2017. View the slides: