Search Engine to Store: Maximizing & Measuring the Impact of Search Marketing on In-Store Performance

From foot traffic to sales, search marketing can have a tremendous impact on your brand’s performance in physical stores. How do you make the most of this connection and measure the impact of your search marketing on in-store KPIs and goals?

Join Catalyst and Gain Theory’s new webinar on June 14th to learn how. We’re joining forces to show retailers and brands how to maximize and measure the search engine and in-store connection.

Register for Digital Marketing Webinar

Webinar Date/Time

Date: Thursday, June 14th
Time: 1:15 – 2:00pm ET


Attend the webinar and learn innovative and actionable ways to:

  • Use search marketing to guide your customers from search engines to stores
  • Create a frictionless shopping experience that maximizes in-store foot traffic and drives sales
  • Measure the effectiveness of your marketing investment
  • Leverage retail marketing insights to address the challenges you face in tying online behavior to offline actions
  • Understand and optimize digital’s impact on in-store performance and your bottom line


Earl Potter, Gain TheoryEarl Potter, Senior Partner, Gain Theory

With over 25 years’ experience in the analytics industry – both client and agency side – Earl Potter is Gain Theory’s Retail expert in North America. As Senior Partner, Earl directs and oversees work on key Gain Theory clients ensuring that the consultancy drives an understanding of business growth levers and enables better informed decisions that maximize outcomes.

Prior to Gain Theory, Earl led data & analytics at Maxus (now Wavemaker) in North America where he was instrumental in setting up data marts for the agency’s largest clients as well as heading up advanced analytic projects including media mix and attribution studies. He also developed the first geo-spatial analytic methodology designed to provide better overlap between where customers live and where media is being served.

Client side, Earl has held Analytic and Technology leadership roles within Mediabrands, Roundy’s Supermarkets, and Bon Ton Department Stores. Earl holds a PhD in physical chemistry as well as a master’s degree in management of technology from The Wharton School at the University of Pennsylvania.

Jim Kensicki, CatalystJim Kensicki, Managing Director, Search & Social Media, Catalyst

As Catalyst’s Managing Director of Search and Social Media, Jim Kensicki is responsible for the development of the search and social teams in Boston and ensuring the delivery of exceptional business results on behalf of Catalyst’s clients. Prior to Catalyst, Jim served as the Sr. Director of Content Marketing for North America’s largest content marketing agency, leading its teams of strategists, account managers and creative teams across their Boston and Chicago offices supporting over 300 brands. He’s led two performance agencies through acquisition, and has over 15 years of experience leading clients teams.

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Webinar Hosts

Gain TheoryGain Theory

Gain Theory is a global marketing effectiveness consultancy driving business growth through faster, smarter analytical solutions. We help clients maximize their business outcomes by leveraging our story-telling consultants to deliver business change.

Our offering cuts across four core pillars:

  • Organizational Transformation – redefining processes and structures to maximize impact
  • Data Intelligence – getting more value out of data
  • Marketing Effectiveness Diagnostics – marketing performance evaluation
  • Marketing Effectiveness Implementation – consultancy and tools

Gain Theory’s team consists of 200+ practitioners, operating from several offices in New York, Minneapolis, London, Madrid and Singapore. Our consultant network operates in 113 markets worldwide.



Catalyst is a leading digital marketing agency partnering with some of the biggest and best known brands in the world. Catalyst specializes in developing global digital solutions that are innovative, effective, and consistently deliver business results for Fortune 1000 companies. From advanced Amazon marketing programs to unrivaled feed management solutions to a deep understanding of how search data can be applied to in-store marketing, Catalyst has the industry expertise required for a best-in-class retail Search and Social Marketing programs.

With 20 years’ experience in Search and Social marketing, Catalyst is the advanced agency that brands hire when they need more forward-thinking strategies, more sophisticated marketing insights, and ultimately, better business results. When an advertiser’s Search or Social performance has plateaued, they can count on Catalyst to propel it forward. It is this expertise that earned Catalyst top rankings in the 2017 Advertiser Perceptions report, “Choosing the Right Ad Agency.”

Register for Digital Marketing Webinar

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