Search Engine to Store: Maximizing & Measuring the Impact of Search Marketing on In-Store Performance

From foot traffic to sales, search marketing can have a tremendous impact on your brand’s performance in physical stores. How do you make the most of this connection and measure the impact of your search marketing on in-store KPIs and goals?

Join Catalyst and Gain Theory’s new webinar on June 14th to learn how. We’re joining forces to show retailers and brands how to maximize and measure the search engine and in-store connection.

View recording of webinar

Webinar Date/Time

Date: Thursday, June 14th
Time: 1:15 – 2:00pm ET

Takeaways

Attend the webinar and learn innovative and actionable ways to:

  • Use search marketing to guide your customers from search engines to stores
  • Create a frictionless shopping experience that maximizes in-store foot traffic and drives sales
  • Measure the effectiveness of your marketing investment
  • Leverage retail marketing insights to address the challenges you face in tying online behavior to offline actions
  • Understand and optimize digital’s impact on in-store performance and your bottom line

Presenters

Earl Potter, Gain TheoryEarl Potter, Senior Partner, Gain Theory

With over 25 years’ experience in the analytics industry – both client and agency side – Earl Potter is Gain Theory’s Retail expert in North America. As Senior Partner, Earl directs and oversees work on key Gain Theory clients ensuring that the consultancy drives an understanding of business growth levers and enables better informed decisions that maximize outcomes.

Prior to Gain Theory, Earl led data & analytics at Maxus (now Wavemaker) in North America where he was instrumental in setting up data marts for the agency’s largest clients as well as heading up advanced analytic projects including media mix and attribution studies. He also developed the first geo-spatial analytic methodology designed to provide better overlap between where customers live and where media is being served.

Client side, Earl has held Analytic and Technology leadership roles within Mediabrands, Roundy’s Supermarkets, and Bon Ton Department Stores. Earl holds a PhD in physical chemistry as well as a master’s degree in management of technology from The Wharton School at the University of Pennsylvania.

Kerry Curran, Managing Partner, Marketing Integration, Catalyst

Kerry Curran, Catalyst

Kerry Curran is Managing Partner of Marketing Integration at Catalyst. She has over 18 years of experience in client services, business development, and digital marketing.  A passionate digital strategist, Kerry has driven business results through Search and Social channels across multiple industries for many Fortune 1000 clients including: P&G, American Express, Kraft, Assurant, Sears, Avon, Land Rover, Castrol, Lindt, Unilever, GE, TJX, Victoria’s Secret, Liberty Mutual, Goodyear, and BlackRock. As the Managing Partner of Marketing Integration, Kerry currently leads the business development and marketing for all Search and Social business within Catalyst.

Kerry’s prior experience includes VP/Group Director at DigitasLBi, where she led a team of 28 Search Marketing practitioners to successfully manage client programs across eCommerce, lead generation, and brand engagement through the use of cross channel tactics including, programmatic display, paid search, SEO, affiliate marketing, and aggregator marketing.

As the GroupM Search & Social Director of Client Development, Kerry also led a team focused on developing consumer-centric, cross-channel strategies to increase customer engagement, and providing solutions to client business challenges through customized Search and Social strategies. Her experience includes developing enterprise search and social programs integrated with digital and traditional media plans as well as global search programs.

Link to record of webinar

Webinar Hosts

Gain TheoryGain Theory

Gain Theory is a global marketing effectiveness consultancy driving business growth through faster, smarter analytical solutions. We help clients maximize their business outcomes by leveraging our story-telling consultants to deliver business change.

Our offering cuts across four core pillars:

  • Organizational Transformation – redefining processes and structures to maximize impact
  • Data Intelligence – getting more value out of data
  • Marketing Effectiveness Diagnostics – marketing performance evaluation
  • Marketing Effectiveness Implementation – consultancy and tools

Gain Theory’s team consists of 200+ practitioners, operating from several offices in New York, Minneapolis, London, Madrid and Singapore. Our consultant network operates in 113 markets worldwide.

Catalyst

Catalyst

Catalyst is a leading digital marketing agency partnering with some of the biggest and best known brands in the world. Catalyst specializes in developing global digital solutions that are innovative, effective, and consistently deliver business results for Fortune 1000 companies. From advanced Amazon marketing programs to unrivaled feed management solutions to a deep understanding of how search data can be applied to in-store marketing, Catalyst has the industry expertise required for a best-in-class retail Search and Social Marketing programs.

With 20 years’ experience in Search and Social marketing, Catalyst is the advanced agency that brands hire when they need more forward-thinking strategies, more sophisticated marketing insights, and ultimately, better business results. When an advertiser’s Search or Social performance has plateaued, they can count on Catalyst to propel it forward. It is this expertise that earned Catalyst top rankings in the 2017 Advertiser Perceptions report, “Choosing the Right Ad Agency.”

view recording of webinar

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