Ignite Your Digital Strategy

Join us at Retail Boost on September 22 to learn innovative ways to increase your online sales, just in time for Holiday 2016! Digital marketing experts from Snapchat, Microsoft, Shoes.com, Forrester, GroupM, Productsup, and more will be sharing strategies for driving online revenue growth this holiday season. Register today!

Retail Boost Is a Complimentary Event Hosted By Catalyst and Bing. Speakers Include:

Retail Boost 2016

Key takeaways from the event will include:

  • Maximizing ROAS through product ads
  • Improving ROI and consumer engagement through neuromarketing
  • Securing new customers through shoppable social platforms
  • Driving sales beyond the search engines
  • Uncovering actionable consumer insights including holiday search and conversion pathways
  • Speed networking with experts at Snapchat, Microsoft, Forrester, Shoes.com, a Top 3 Online Retailer, and others

Speed Networking with Experts & Industry Peers

Speed NetworkingMeet industry peers to discuss top business challenges, share best practices, and expand your professional network, all at Retail Boost. Take advantage of Speed Networking to learn from your online retail peers as well as Retail Boost speakers and panelists.

Register for Speed Networking here. (Pre-registration is required, separately from your Retail Boost registration.)

Retail Boost

Event Information

THURSDAY, SEPTEMBER 22, 2016
8am – 1:30pm | Doors open at 7:45am
The Westin Waltham Boston
70 Third Avenue, Waltham, MA 02451
Catered breakfast and lunch
There is no cost for attending the event. However, pre-registration is required.

 


 

Retail Boost Agenda

Welcome Message
Kerry Curran, Sr. Partner, Managing Director, Marketing Integration, Catalyst

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Insights To Fuel Digital Retail Strategies & Ignite Growth
Thom Arkestal, Senior Marketing Manager, Bing Ads, Microsoft

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How To Maximize Your SLA/PLA Campaign ROAS
Moderator: Adam Barney, Senior Strategic Account Manager, Bing Ads, Microsoft
Markus Rottmaier, CSO, Productsup
Mike Mulvenna, Strategic Account Manager, Microsoft
Scott Meslin, Search Marketing Specialist, Shoes.com

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Local in a Post-Digital World
Collin Colburn, Researcher, Forrester

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Coffee & Email Break

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Neuromarketing: The Power of Visual Marketing in Retail
Tom Shapiro, Founder & CEO, Stratabeat

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Using Paid Social to Drive Online and Offline Sales
Moderator: Collin Colburn, Researcher, Forrester
Kieley Taylor, Head of Paid Social, Catalyst/GroupM
Marni Schapiro, Director, Retail Advertising, Snapchat

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Beyond the Search Engines: Key Emerging Platforms for Retailers
Moderator: Chris Humber, Head of Search, Catalyst/GroupM
Lisa Yom, Agency Partnership Lead, Amazon
Jamie Tedford, CEO, Brand Networks

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Lunch & Microsoft Product Demo

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Speed Networking
Facilitated by SpeedNetworking.com

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